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In public crisis management, the government crisis management is the core subject, crisis management is correct coordination relationship, effective information, achieve goals. The media is essentially communication tools, and control of public opinion, strong public crisis of effective prevention and control, but also plays an important role in the media and public crisis intervention, while the effective means to resolve. In today’s world political and economic order turmoil, Chinese social structure, major changes in public crisis, effectively by the public crisis management, become the ruling capability of the test is an important topic. This research in public crisis in the process of how the government guidance, strengthen communication and media messages, effective control of public opinion, eliminate crisis. The government through the good communication with the media, the public opinion direction control, crisis will easier. If the communication, information and guidance, can not effectively by public crisis intensely mmore and social disorder, cause serious consequence and loss. Research mainly through the crisis stage of development theory and chaos theory as a foundation, study the government crisis management system of government, media, strengthen effective communication is discussed. Through comparing the government and media communication situation, analyze the government in public crisis management process to the media guide, communication, and puts forward the effectiveness of government guiding media, communication countermeasures.
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