Dissertation > Excellent graduate degree dissertation topics show

Comparative study on price perception dimension - American College Students consumers

Author: WangSiZuo
Tutor: WangFengHua
School: Shanghai International Studies University
Course: Business management
Keywords: Price Price Perception Culture Cultural dimensions Sino-US consumer
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 116
Quote: 0
Read: Download Dissertation

Abstract


In the fierce market competition , especially in the case of product quality and service is not very different , the price is still one of the main competitive factors between businesses and merchants . While marketing in recent years found that customer perception of quality, service and other factors on consumer satisfaction , and thus have a significant impact on loyalty , but the price is still the main aspects of consumer concern , because regardless of the commodity or service , the price represents the value of this commodity , but also on behalf of the economic interests of consumers whom to sacrifice . So whether it is academic or marketing , the price has always been a very important topic . Consumer price perception is how it ? Consumers in different cultures to measure seven dimensions of price perception whether inconsistent ? Purpose of this research is to start from the angle of consumer price perception , analysis of the American College Students inconsistent views on whether the seven dimensions affecting the perception of price , whether the culture had an impact on consumers of American College Students views on the seven dimensions . This paper first reviews the research literature , summarizes the scholars in the consumer price perception , price perception model research . , Based on the fact of this aspect of the study on the basis of the literature review , the introduction of price perception dimension model proposed by Lichtenstein, Ridgway Netemeyer (1993) , the use of Hofstede's cultural theoretical framework , the formation of the structure of the model . Then combined with the analysis and quantitative analysis , and distribute the questionnaire to collect data , using statistical analysis software to analyze the data , and to verify the assumption of this paper , the American College Students consumers' views of the seven dimensions of price perception differences .

Related Dissertations

  1. The Ah Chengarchitectural Regeneration Design Research Concerned about the Jin Dynasty Culture,TU984.114
  2. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  3. Women and Urban Duo,I207.42
  4. TV drama fashion element,J905
  5. Bai culture on students' moral,G410
  6. Ideological and moral education in junior high school campus cultural context,G633.2
  7. Inheritance of secondary ideological and political education and the Confucian tradition of thinking,G633.2
  8. Newly Campus Culture Construction,G641
  9. Relationship of the traditional Hmong culture and Hmong education,G759.2
  10. The construction of the television culture, ecology,G220
  11. The Studies and Establishment of Ready-mixed Concrete Information-guided Price on the Basis of Risk Analysis,F407.92
  12. Research on the Behavior of Tourist from Russia to Sanya,C912
  13. A Study about the Stock Index Future’s Influence on the Stock Market,F224
  14. Compared Study on Elite Culture and Grass-roots Culture of the Modern "Three Lanes and Seven Alleys",TU984.114
  15. Margin of China's securities market stock trading,F832.51
  16. The cultural capital of Operations Research,G124
  17. Effects of Light Control on Tissue Culture and Photosynthesis Characterristics of Anthurium Andraeanum Lind,S682.14
  18. Based on the Social Network Perspective of Cultural and Creative Industries in Taiwan,G124
  19. Interpretation of Chinese TV Marriage Program under the Influence of Consumer Culture,G222.3
  20. Parent Culture and Early Individual Development of Perinereis Aibuhitensis under the Cultivation Condition with Gracilaria Tenuistipitata,S968.9
  21. Analysis of Gender Culture in Chinese Textbooks,G633.3

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile