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Research on Corporate Social Performance Evaluation System

Author: QinZuo
Tutor: ZhuHuoDi
School: Chongqing University of Technology
Course: Labor Economics
Keywords: Performance Management Corporate Social Performance Evaluation system Stakeholders Analytic Hierarchy Process
CLC: F272.5
Type: Master's thesis
Year: 2010
Downloads: 216
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Abstract

Corporate social performance evaluation is one of the important research content of corporate performance management, strengthening corporate social performance evaluation, external stakeholders to more clearly identify the level of development of corporate social responsibility to contribute to balanced economic performance of the enterprises and social performance, so as to promote the sustained and healthy development of enterprises. The main corporate social performance evaluation study did not reflect the stakeholders in the supply chain, and game theory beneficial integration of the three perspectives, and explore more scientific and more practical indicators selected corporate social performance evaluation method research focus; another point of view on the current study, and how to balance corporate social performance and economic performance to achieve a balance of these aspects of the possible range of the research is still a shortage, only a balanced scorecard as a strategic, comprehensive enterprise performance evaluation methods to provide the direction of thinking. Paper summarized research based on analysis of the problems and causes of corporate social performance evaluation, mainly: not enough social concern, weak public awareness; evaluation of the main single, public participation is limited; lack scientific evaluation index selection; professional rating agencies is inadequate, the evaluation of the cost is too high; evaluation system is imperfect, and difficulties in the practical application aspects. Meanwhile, the comprehensive use of the principle of stakeholder theory, social contract theory and corporate citizens theory choose the corporate social performance evaluation of the main body, and on the basis of a questionnaire survey of the use of analytic hierarchy process for individual evaluation of the main body and each of the main evaluation indicators right to re- set, draw each evaluation of the main body of the right to re-sort and each evaluation index weight, then the individual indicators relative comparison method to calculate corporate social performance, so as to build a corporate social performance evaluation system model, mainly including corporate social performance evaluation of the main selection, enterprise social performance evaluation index system design and corporate social performance evaluation method to determine the content. Finally, in order to verify the correctness and scientific nature of the theory and model, and factors to consider data collected, select a representative of the automotive industry in China's five largest Automobile Group, based on its corporate annual reports and corporate social responsibility report data were empirical research and research results carried out in-depth analysis, and eventually come to a practical conclusion.

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