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Research on Garment Enterprise’s Core Competitiveness Evaluation Model Based on Customer Value-oriented

Author: WuChunHua
Tutor: FangLiYing
School: Zhejiang University of Technology
Course: Fashion Design and Engineering
Keywords: Garment enterprise Core competitiveness Customer value Model
CLC: F426.86
Type: Master's thesis
Year: 2010
Downloads: 129
Quote: 1
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Abstract


In the context of economic globalization, with further in-depth development of market economy, the product homogenization phenomenon are more and more, consumers became increasingly dominant position in the market competition. In the enterprise’s core competitiveness study, the idea of customer value-oriented is paid attention to more and more by businesses and many scholars. Customer value research has become the focus of common concern. Customer value is becoming a new advantage source and growth engine that enterprises maintain its core competitiveness.With the rapid development of technology and information industry, it is important to emphasize on customer segmentation and the enterprise’s core competitivenes, choose the appropriate customer value orientation, and use it as the core of building a support system, integrate and coordinate internal and external resources, to develop enterprise-specific skills, assets and reputation, to provide customers with unique, hard to imitate the value of competitors in order to obtain long-lasting competitive advantage and growth advantage.The main purpose of this study was to take sportswear companies as example to establish customer value-oriented apparel enterprise’s core competitiveness evaluation system, and selected examples of gray system measurement model analysis, evaluation system to verify the practicality, and garment enterprises to enhance their core competitiveness, providing actionable and quantifiable indicators of the variables. The paper mainly conducts the research through following several parts:The first part, the main research on this background, the significance of the study framework, methods, and the focus of this research and innovations for concise introduction.The second part, the main domestic and foreign scholars to conduct research literature review and synthesis of the first review of the last century on the concept of core competencies, characteristics and other content, and thus raise the value of customer access to garment enterprises in the 21st century, continuing the core competitiveness of fundamental. Second, and elaborated and summarized the characteristics of customer value and customer value factors and so on. The third part, elaborates the customer value and between the clothing enterprise core competitive power relations.Mainly. from theory basis, customer value to clothing enterprise core competitive power function, research aspects and so on significance carries on the analysis.The fourth part, through the issuance of questionnaires, the questionnaire obtained data on the effective use of SPSS16.0 to factor analysis, to be based on customer value-oriented apparel enterprise’s core competitiveness evaluation system.The fifth part, carries on the introduction to the grey system theory principle and the characteristic, and draws support from the gray system evaluation model to carry on the example analysis, and to evaluates the system the usability to carry on the confirmation, cultivated the core competitive power for the clothing enterprise to provide has been possible to operate and may the quantification variable target. The sixth part, the conclusion and the forecast, pointed out the research deficiency and will carry on the forecast to the futurology direction.

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