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Wuhan consumer awareness of genetically modified foods

Author: WangRuiDong
Tutor: QiZhenHong
School: Huazhong Agricultural University
Course: Business management
Keywords: Genetically Modified Food Consumer Acknowledge
CLC: F426.82;F224
Type: Master's thesis
Year: 2010
Downloads: 290
Quote: 3
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Abstract


From the world's first genetically modified food born from that moment on, with regard to genetically modified food safety and commercial development debate will follow, along with GM crops worldwide large-scale cultivation, such intense debate around the world commence until now did not stop. With the level of application of biotechnology and its rapid development of genetically modified foods more and more people concerned about public opinion dissenting parties, the relevant debate has intensified. However, the development of the market is that consumers play a decisive role, their knowledge and perspectives is to determine the commercialization of genetically modified foods key to the success of their preferences and choices will ultimately determine the future of genetically modified foods. Therefore, genetically modified foods in the development process, to carry out consumer awareness research is necessary. The research goal is to Probe Wuhan consumer awareness of GM foods and its influencing factors related to the use of consumer behavior theory, based on fieldwork carried out through the establishment of econometric models for data analysis and research, to arrive at conclusions, and thus to the development of genetically modified foods to provide the scientific basis for policy decisions. In this paper, the architecture is divided into seven parts: the first part is an introduction, mainly on the research background, purpose and meaning as well as the content and methods of doing research brief; second part of consumers' cognitive aspects of genetically modified foods Research literature review, the first application of GM technology and existing problems are summarized and induction, then reviewed the relevant aspects of domestic and international research, review the consumer perception of GM foods influencing factors, and finally summarizes the relevant research institutes adopt method; third part describes the theoretical basis of this study and research methods, including the theoretical basis of this consumer perception theory, theory of consumer needs and motivations as well as consumer information search and processing theory, research methods used by econometric model to establish an empirical analysis of survey data and research; fourth part of the study data sources and sample constitutes a brief introduction and description, including the choice of survey methods, questionnaire design, sample selection and sample consisting of simple Description; fifth part of the survey results and description of simple statistics, namely the consumers of GM foods level of understanding, acceptance and willingness to buy three aspects of the relevant indicators for analysis, Analysis of impact on consumer perception of GM foods factors; Part VI uses an econometric model for genetically modified foods factors affecting consumer awareness empirical analysis, based on the theoretical model estimation results are expected to be tested; Part VII of the results of the analysis carried out on the basis of studies summarized, and the corresponding to put forward some policy recommendations.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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