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With the rapid development of the economy, the tourism industry has gradually become the main industry in the service sector. In recent years, people travel more to the pursuit of health and spiritual enjoyment and spa tourism just to meet the demand of the people. The spa resort tourist hot spawned the rapid development of China's Spa Resort has become the hotspot of tourism development projects, however, compared with the large numbers of the hot springs resort, many spa resorts in service management, there is a huge defects, especially the quality of service has not been fully upgraded. Foreign service quality management theory is very mature, but not to any industry can apply directly to make appropriate adjustments to specific application service quality evaluation system according to the specific characteristics of each industry. The study of the quality of service in the tourism industry mostly in hotels for the study, the basic service quality research at home and abroad about the hot springs resort not. In this paper, to take full advantage at home and abroad on the basis of the literature of the service, quality of service, and spa tourism, service quality gap model, SERVQUAL assessment scale as the theoretical basis summarized literature, expert interviews, questionnaires and factor analysis method, Service Quality Assessment Scale Spa Resort Spa Resort service quality gap model and consists of 30 indicators designed according to the Spa Resort travel services features. In this paper, Nanjing Tangshan Hot Springs Resort for empirical research object, the reliability and stability of the test evaluation scale. Factor analysis of questionnaire data analysis, based on the rotation of factor loadings matrix value indicators of service quality rating scale project streamlined, and ultimately arrive Spa Resort Quality Assessment Scale contains 25 items indicators. This article by factor analysis extracted eight common factor in the all items index, were named as reliability, assurance, convenience, response, recreation, empathy, comfort, and tangible, that is, the quality of service spa resorts eight dimensions of the rating scale. The article also perceived status of the service quality of the visitors, service personnel, and management decision-makers for evaluation to compare their assessment of the perception gap, management and service personnel in order to identify overlooked, while visitors to focus on the quality of service projects. Tourists perceived service quality data analysis results show that this spa resorts there service personnel service guide and initiative, and Spa Resort provides entertainment business activities can not meet the needs of tourists, spring water hygiene conditions and food service is not in place, bathing environment is poor, the service efficiency of the service personnel and low quality of service issues. To solve these problems, this paper presents the Spring Law enacted to establish the perfect spa service quality management system, and training employees on a regular basis, and the design of effective employee performance appraisal system, the development of personalized products and services, and the construction of a hot spring culture, quality of service problems when to take timely remedial measures and solutions. This research is important to enhance the level of quality of service Spa Resort, at the same time, research on the quality of service of the resort reference.
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