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Increase due to the improvement of people's level of economic and living, working pressure of double reasons, in recent years, the rapid development of tourism in our country, has become the driving force of economic development. The increasingly fierce competition in the development of tourism economy, tourism. Therefore, more and more scholars and corporate managers began to focus on the purchase behavior and consumption characteristics of tourists, tourist information search activity is an important component part of the purchase decision process. Compared with the other general merchandise, most tourism products in the purchase, consumption and evaluation are there in the form of services, tourism consumers a way to search for information as well as information on their level of importance and physical products for consumers information search behavior is likely to be different. At the same time, the rapid development of the network and the popularity to promote the development of e-commerce, to increase people spread and ease of access to information, research shows that the Internet has become one of the most important people access to information means. This article hope to identify the factors that affect tourists network information search behavior through empirical research to explore the mechanism of the influence of various factors, which found that the influencing factors of tourists' information search behavior, and the relationships between them, based travel services practitioners The revelation of consumer information search. This paper summarizes the relevant literature combing two factors combining psychology and economics, the proposed to tourists network information search efforts involved the extent, tourism knowledge, search attitude, network usage, my perception of income perceived quality, time pressure, as well as the perception of risk is a major factor in the study assumptions. Mainly young Internet users had travel experiences in the empirical stage survey by convenience sampling, using a combination of means of issuing paper-based questionnaires and online questionnaire to collect data, and the application of SPSS 16.0 and AMOS 7.0 software data letter reliability, validity analysis, and to tourists network information search efforts, the degree of involvement in tourism knowledge, search attitude, network capacity use, perceived benefits, perceived quality, time pressure and perceived risk as potential variables to build a structural equation model, verify the assumptions that we raised. The results showed that: when tourists in search for travel information online, the greater the perception of tourists earnings, the higher the perceived quality, the smaller the time pressure, the greater the perceived risk, the search attitude more seriously, then tourists more likely to network to spend more time and effort to search for travel information to assist in their decision-making. The higher the degree of involvement in tourism knowledge is more scarce, the higher the ability to use the network, then the tourists will think that the higher the income of the perception of the network information search, and these factors indirectly affect the network information search efforts. In addition, this paper describes the final summary of the conclusions of this study and the current limitations of the study.
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