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An Agent-Based Innovation Diffusion Model in the Small World Network

Author: YanYunFeng
Tutor: LiYing
School: East China University of Science and Technology
Course: Management Science and Engineering
Keywords: Small World Network Diffusion of Innovations Cabal Agent Model Simulation
CLC: O157.5
Type: Master's thesis
Year: 2011
Downloads: 144
Quote: 0
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Abstract


With the continuous development of human technology , continuous improvement of the technical level , in today's world of innovative product replacement rate becomes faster and faster . Various countries and enterprises put innovative research and development as the most important development strategy , and the establishment of industrial clusters , innovation incubator park base , the objective is to develop more innovative and allow innovation in proliferation network . Many scholars innovation diffusion model , mathematical models to cellular automata model and Agent - based models , innovation diffusion research has made great progress . This thesis is constructed in the small - world network environments Agent-based innovation diffusion model with memory function . With Matlab mathematical software , design innovation diffusion environment , and the case of simultaneous diffusion of a single innovation diffusion case of two competing innovation simulation study . , Simulation results show that in the case of a single innovation diffusion : distributed diffusion strategy than the effect of centralized diffusion strategies and by increasing innovation perception \. In the case of simultaneous diffusion of two competitive innovations , the analysis of how to change the word-of-mouth and advertising strategy to find the optimal diffusion , to increase the market share of innovation . The research results show that the lower initial market share of innovation in the spread of early and late by word-of-mouth strategy , and in the the diffusion medium-term advertising strategy can make the diffusion of innovation to achieve optimal results .

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