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Research on Pricing Mechanism and Pricing Model of Technology Information Products

Author: ZuoFangZuo
Tutor: ShiHongWei
School: Xi'an University of Electronic Science and Technology
Course: Management Science and Engineering
Keywords: Technology Information Products Cost of production Pricing Model Consumer value
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 87
Quote: 0
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Abstract


Technology Information utility optimization is to improve the core of China 's independent innovation capability and national competitiveness , and investment entities fuzzy understanding of the relationship between science and technology information products effectiveness and cost- inefficient translated into practical productive forces , showing low-level redundant situation . Therefore, to explore the efficient use of science and technology information products , become a hot research topic of the moment . To solve this problem , the most direct regulatory and management tools of science and technology information Price . Analysis of existing scientific and technical information product pricing theory context , the formation mechanism by analyzing the price of the product of scientific and technological information , the proposed consumer value -based science and technology information product pricing method . First, through the field of scientific research information products commonly used method of differential pricing and bundled pricing , pointed out that the more theoretical results based on both pricing scientific and technical information product pricing strategy has been , on the whole , tend to be considered from the point of view of the producer , design pricing plan . These two types of pricing limitations is the inability to highlight the role of the consumer . Then analyzes the scientific and technological information product price formation mechanism , primarily due to its cost structure and market structure , and proposed formation mechanism of scientific and technical information product prices based on consumer value . Furthermore, the price formation mechanism processes into a mathematical model to construct a producer profit maximization as the goal, consumer value constraints price model . Solving the optimal pricing and establish the functional relationship between price and utility . Finally , the use of the proposed pricing model , mobile games , case studies , and verified the feasibility of the method also provides strategies and recommendations for producers actual pricing .

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