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A Study of Cultural and Creative Industrial Clusters Development of Urumqi,as an Example to 7 Fangjie

Author: ZhangJunJie
Tutor: TangYiGai
School: Xinjiang Normal University
Course: Human geography
Keywords: Cultural creative industrial clusters the SWOT analysis cultural and creative industries gathering area competitiveness
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 214
Quote: 1
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Abstract

Taking potter diamond model was analyzed on the basis of the cultural and creative industrial cluster factors of production conditions needed, market demand conditions and related supporting industry conditions and environmental conditions in collecting large data, based on the SWOT analysis, the culture and creative industry cluster conditions urumqi. Urumqi numerous, cultural resources specific ethnic culture and creative industry development is the important source. Urumqi tourism better foundation, is growing rapidly. In science and technology innovation ability occupies the national above average for development, cultural and creative industries more favorable. But the cultural resources development with low levels, cultural weak infrastructure, the development of cultural and creative industries, industrial organization form low starting point is still in the small-scale, low degree of decentralized state, industrialization, the market less competitive, cultural and creative industries development level is still very low, vitality hasn’t really play out. Cultural creative talents and related management, marketing personnel insufficient still, cultural creative products market limited capacity. Urumqi cultural consumption into a rapid growth stage, local culture, is good domestic enhance market opportunity, how in the national and world cultural and creative industries in the development of domestic and international environment, the cultural and creative industries from urumqi reality, focus on the future of culture and creative industry cluster, seize the cultural and creative industrial clusters first critical timing, play advantage condition, form cluster competitiveness, is a huge challenge. 7 Fang Street from the current situation, has the following characteristics: belonging to artistic type gathering area, in the initial cluster development, the rent is low, lower costs, propaganda of intellectual property protection is better, artistic atmosphere and tax policies anyway. 7 Fang Street, the situation at the moment, is the government and artist jointly create art gathering area, and no corresponding education, research institutions, affecting the gathering area supported the development of the future. In the next seven lane street gathering area should rely on xinjiang university, xinjiang normal university, xinjiang art academy and other institutions of higher learning, teaching research strength, forming a creative talents training backup combination and jointly promote the interaction between the agglomeration development. 7 Fang Street culture creativity industry gathering area from university and high-tech industry gathering area further, can not very well and technology with the young university student, and restricted the attention and talents converging, agglomeration of the development is large restriction. Article compared the GEM diamond model, model and PengYi model, in PengYi model was established on the basis of seven lane street culture creativity industry gathering area competitiveness evaluation model, and 7 Fang Street and Beijing 798 art district, compared the competitiveness. And finally puts forward the following Suggestions: (1) make full use of urumqi cultural consumption into a rapid growth, culture of domestic demand and market opportunities, enhancement of preferential policies goal-achieve opportunity, develop the cultural and creative industries, and walk cluster development road. (2) in the future should be based on the urumqi unique cultural resource advantages, and strengthen and higher institutions and research institutions of cooperation, with high-tech transforming traditional cultural and creative industries, promote high-tech achievements and the combination of cultural and creative industries, create meet market demand at home and abroad, the cultural and creative product driven development of industrial clusters. (3) based on urumqi tourism, driving culture development of creative industries. Should establish a government, artists, companies, research institutes, travel service modes of interaction, tour, cultural, scientific research integration development road. (4) for 7 fang blocks a problem from university and high-tech industries, far concentrated area, should take the initiative to campus, the propaganda creative forces such as introducing new college students gathering area. Meanwhile artists should not only to open the doors too often yingbin, even out of gathering area, to ordinary people. Strengthen foreign propaganda, improve its local and the domestic and foreign visibility (5) actively attract cultural creative enterprise head check-in gathering area, fostering strong innovation ability and the competitiveness of the leading enterprises, drive the gathering area clustering development level. (6) implementing more preferential taxation policy, intensify the gathering area enterprise support. (7) actively guide centralizing zone enterprises establish gathering area internal industry chain, formation of transverse longitudinal interweave, enhance gathering area industrial network of foreign competition. Cluster (8) using the modern marketing strategies, construct a cultural creative products marketing network and channel, strengthening the domestic and international cooperation and actively participate in the domestic and international competition.

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