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Along with urbanized advancement’s quickening, the life work rhythm getting quicker and quicker and tourists becoming unceasingly mature, the people start from the sightseeing trip to change the high level to take vacation. As for our country, the village is one of the most universal landscapes in our country, and comparing several other kinds of resources of vacation, village holiday adapt our country popular consumption community’s leisure demand and the expense psychology more. Village holiday development can not only break the city and countryside dual structure to have the positive sense, but also cause our village holiday to be full of the Chinese characteristic, enhances the international competitiveness and the makes non-uniformity. At present the domestic academic circle took village holiday still to lack system’s fundamental research, the theory development falls behind the practice step, and regarding the village vacationists’research was basic is the blank. For the better promotion of village holiday development, we should start from taking the body of vacation. This article attempts to make some beneficial discussions and the analysis in this topic.This article take the tourist motive theory and the traveling decision model as the rationale, through the questionnaire survey, obtains village vacationist structure in Hangzhou village, the motive of vacation and the vacation policy-making contributory cause and the limiting factor, the first material of spatial and time flows and so on. Using statistical analysis methods, descriptive analysis, factorial analysis, cluster analysis to process to the data, we obtain the corresponding relationships of motive of vacationists to take vacation and the policy-making factor with it and the degree of satisfaction. According to vacationist characteristic in Hangzhou village, we take its classification, then study the corresponding relationships between village vacationists’types and their social economy characteristic, as well as space and time flow of vacation tourist in respectively spot to analysis the vacationists in comprehensive and multiple perspectives. Finally, through analyzing the relationship between village vacationist and village vacation industry, obtains the universal conclusion, and then promote the village holiday vacation development in Hangzhou.The main conclusion of this article has the following several aspects:Divides the village vacationist’s motive into five dimensions, they are energetic motive, taking along vacation, the return motive, to attract and to enjoy motive and the healthy motive;According to their motive, divides vacationist into four types, they are the positive vacationist, the leisure enjoying vacationist, the energetic enjoyment taking along vacationist and the negative vacationist, these four kind of vacationists achieve the remarkable level of differentiations in three aspects including sex, the occupation and the degree of satisfaction in vacation;Facilitates factor of holiday vacation can be divide into main body and object facilitate factor, money/time facilitate factor, lose and convenient facilitate factor, to facilitate the factor comfortably, each factor has the various influence to different type of vacationists;The limit factor of vacation has three kinds, including economic limit factor, vacation attraction limit factor and the individual/family limit factor, they are also quite obvious to the different type of vacationist’s influence; As to the village vacationist behavior aspect, the sources of information, the destination choice, take vacation the form and so on to have its characteristic; Through comparing and analyzing tourists in three villages in Hangzhou, obtains vacationist’s spatial and time flow and interests;Finally obtains from the village vacationist, according to the vacationist motive and the policy-making behavior, develop the village vacation industry and propose the market development countermeasure.
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