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History ·Position ·Tactics ·Prospect

Author: FuJia
Tutor: ZhangHongSen
School: Shandong Normal University
Course: Film Studies
Keywords: Cinema Line Jinan film market scp framework
CLC: J909.2
Type: Master's thesis
Year: 2011
Downloads: 71
Quote: 0
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Abstract


Has been a century of Chinese film , the reform of the Chinese film industry has also experienced more than 20 years , which cinema system introduction and history of the development of the film market in the path of reform , the most important film market gradually matured , industry trends is clear . In the long course of the history of Chinese film , Jinan City, the film market is essential , Jinan film market has become the current much-needed proposition . The contents of the film market in Jinan City as research background, the industrial structure of the systems analysis of the development as well as the competitive strength of the film market in Jinan , in the the SCP Paradigm framework of simple research Jinan film market , industry behavior and performance characteristics and provide recommendations for the future development of the film market in Jinan away . The article first reviews the the Jinan City Cinemas system development process, and detailed description of the cinema line now stationed in Jinan City . Jinan film market along with meticulous research and detailed argument from the position of the market environment , movie audiences , concluded : Jinan film market space and potential for development , but there are still some unavoidable problems . Earlier summary , the use of the principle of SWOT analysis Comparison of Strength theaters stationed in Jinan , stationed by the Institute of line strengths, weaknesses, opportunities and challenges and to provide a basis for the use of the SCP paradigm below . Finally, use of the SCP Paradigm Jinan film industry , Looking to the future prospects for the development of Jinan film market on the basis of the analysis .

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CLC: > Art > Movies, TV Arts > Film,television, art theory > Film,television, art history
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