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Tourism songs are common modern means of tourism promotion , with the rapid development of tourism , tourism marketing has become tourism enterprises to enhance brand image, an effective means to enhance their competitiveness , tourism song as a unique communication carriers to obtain a broad development space , it is through music art and business tourism advertisement perfect combination to promote the development of tourism , but also to spread the music features in the new era with new meanings. Tourism is a new song song categories, the rapid development of its vibrant , with broad space for development, but the extensive mode , the quality varies greatly, woeful. It has been a period of development , has a considerable size , with a certain degree of social influence, but also accumulated some successful experiences in dire need to sort out , in theory , analysis, summed constructive theoretical guidance . Tourism songs research necessarily involves music, literature, tourism marketing and other subjects , travel songs have more commonalities across disciplines , but as a multidisciplinary complex, which combines the advantages of various disciplines , chose a different focus , highlighting the the song 's personality as a tourist , have their own exclusive character . This article focuses on the individual songs tourism research, combined with the development of tourism song history, characteristics of the micro carried out on the part of tourism song lyrics and music analysis at the macro level of tourism development status of the song made ??both positive and negative analysis, extracted from actual cases and sublimation theory, theory to guide practice in order to be able to work , to promote the sustainable development of tourism song .
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