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Research on the Development of Electronic Paper Books at Popular

Author: RenMeng
Tutor: ZhangRuFa
School: Henan University
Course: Journalism
Keywords: Electronic paper book Popular Industry chain
CLC: G237.6
Type: Master's thesis
Year: 2011
Downloads: 157
Quote: 0
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Abstract


With the in-depth development of the digital age , printing and papermaking both human use for hundreds of years and thousands of technology to face the challenges of the emerging electronic products , electronic paper book . In 2007 , Amazon launched an e-book reader Kindle , immediately they set off worldwide electronic paper book craze . For a time , the electronic paper book has become the IT development of emerging hot spots and the forefront of the publishing industry, reform and innovation . So , would someone exclaimed digital reading time has come , the print media is about to exit the stage of history , electronic paper book is that print media is the most powerful of the Terminator . This view with blindness and extreme . Although the proportion will be greatly reduced , but the print media has its own value of existence and reason . From electronic paper book market development point of view , the situation is not optimistic , it needs to break a series of bottlenecks to rapid development . Starting from the definition of electronic paper book , analyzed the use of Communication Studies Mass Communication Theory advantage of the features and characteristics of the electronic paper book . By transverse and longitudinal comparison of domestic and international electronic paper book market , and explore the development trend of electronic paper book industry . The article also from the media development , historical change of the perspective of the social impact of electronic paper book and popular trends in the future . The focus of this study is that electronic paper book popular resistance and countermeasures resistance where the questionnaire and rigorous comparative analysis to find out the popularity development of China 's electronic paper book . High prices , limited content , lack of protection of copyright , incomplete industry chain , market immaturity , which are in the way of electronic paper book education in the process . In this regard, starting from the point of view of media audiences , through the analysis of the electronic paper book audience , active countermeasures and suggestions for the development of China 's electronic paper book industry and traditional media reform . I hope this will help related practitioners grasp development opportunities , and promote the healthy development of digital publishing and electronic paper book industry .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
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