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The Research on the Internet Communication of Shandong Tourism Culture

Author: DongXiaoFei
Tutor: DengXiangChao
School: Shandong Normal University
Course: Communication
Keywords: Shandong Tourism and Culture Network Communication Shandong Tourism Information
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 179
Quote: 0
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Abstract


Shandong Tourism Culture networked communication research, is an interdisciplinary empirical research is to study Communication and Tourism Culture combine the two disciplines a positive and useful exploration, is to spread science interdisciplinary research is another major attempt. Throughout the development of tourism in the country, Shandong Tourism information construction in its infancy, the level of development compared to other regions, especially in the south, at a disadvantage, the network, this communication tool in Shandong Tourism Culture Communication in the process did not to play its due role, can not be optimistic in such an objective environment, this paper intends to Shandong tourism culture spread this network to explore real-world problems, using a combination of quantitative and qualitative methods, from an empirical point of view, Analysis of Shandong Tourism Culture Communication network development status, summarize Shandong Tourism Culture Communication Network in the important role and impact of existing problems and shortcomings, to the Shandong Tourism and Culture of the network looking for a feasible and effective dissemination of the road. This paper is divided into three parts: The first part of the study mainly taken two ways, first by search engines as the main research tool, through to Baidu and Google search engines, represented by statistical studies of search results, right now on the internet Shandong Tourism and cultural information dissemination objective summary of the current situation, grasp the overall Shandong tourism culture's influence on the Internet. Second, the site's usefulness, ease of use and marketing force to study three aspects identified indicators and to construct three indicators based research ideas and framework through three aspects of investigation, intuitive comprehensive understanding of the Internet is currently in Shandong Tourism Culture Communication Applications. The second part, mainly on the Shandong Tourism Culture investigate the effect of communication network. Using questionnaires and interviews combination, in addition to further confirms the significance of this topic, the most important thing is to improve the network in Shandong tourism culture spread to provide a reference, a clear Shandong Tourism Culture Communication bottlenecks and opportunities, Shandong Tourism and Culture of the network to provide a new perspective spread. The third part is mainly based on the findings of the first two parts, puts forward Shandong Tourism Culture Network communication countermeasures. From the macro and micro level, as a large network platform to build tourism and cultural development environment and network optimization, the use of small to page elements and network marketing innovation, a comprehensive three-dimensional exploration of Shandong tourism culture propagation of the road network.

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