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Research on Communication Strategies of Archives Program in BTV

Author: ZhangXiangTao
Tutor: DuanZuoXia
School: Henan University
Course: Journalism
Keywords: Beijing TV File Secret TV Column Communication Strategy
CLC: G222.3
Type: Master's thesis
Year: 2011
Downloads: 299
Quote: 2
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Abstract


Beijing TV \In the dissemination strategy, \. Nowadays, TV column type homogenization problem is getting heavy, as competition intensifies, part broadcast morphological techniques needed changing . \territory . Thus, innovation is part a means of survival , rest on its laurels , picked up the pace only self-defeating. In the program content, \program requirements. Since its launch , the \To solve these problems , the author proposes countermeasures and improvements, such as expanding the choice of theme areas to explore together the media broadcast mechanism, establish a feedback channel , enhance brand awareness and other columns .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Program production
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