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Tajikistan Confucius Institute Chinese Culture Propagation Situation Analysis and Strategy Research

Author: LiuSha
Tutor: LiJianJun
School: Xinjiang Normal University
Course: Linguistics and Applied Linguistics
Keywords: Tajikistan Confucius Institute Chinese culture Analysis Communication strategy
CLC: H195
Type: Master's thesis
Year: 2013
Downloads: 33
Quote: 0
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Abstract


With the advent of globalization, the increasingly fierce competition in comprehensive nationalstrength of the countries in the world, the status and role of soft power is increasingly prominent.Confucius Institute came into being in this context. As the effect of the true meaning of the firstChinese international promotion agencies, cultural transmission of the Confucius Institute with theconstruction of the image of Chinese culture.The article survey, interview and survey methodology, based the5W mode theoretical foundationLasswell, communicators, communication content, media, audience, and the five dimensions ofthe dissemination of results to the Tajikistan National University Confucius Institute Case studyChinese culture Communication status quo of the existing Central Asia Confucius Instituteanalysis, resulting in a variety of variables that influence in Central Asia Confucius Institute ofChinese culture Communication status quo. By introduction, overview, analysis, countermeasures,Conclusion of five parts.The introductory part of choosing this topic reason, the study design, the theory of the literaturereview as well as articles and important core concepts, including the relevant elements of culture,communication studies, public opinion leaders (opinion), agenda setting; Overview sectionintroduces the Central Asia Confucius Institute established in the background as well as culturaltransmission of the status quo.Lasswell’s5W-based theory of mode analysis section, communicators, communication content,media, audience, and dissemination of results in five dimensions, analyzed the status quoTajikistan Confucius Institute Chinese culture spread.Countermeasures part for communicators, dissemination, content, media, audience, disseminationof results five dimensions corresponding strategy, sustainable, high-efficiency, get more audience,more significantly dissemination of results makes Tajikistan Confucius Institute.Epilogue article summary and explanation of the article the limitations of the study, in order toclear the direction of the future perfect study.

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