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Study on the Strategy of Making and Broadcasting HNTV Culture Specific Program

Author: GaoJian
Tutor: GuoQi
School: Henan University
Course: Journalism
Keywords: Central Plains culture Cultural and special programs Production and broadcasting policy
CLC: G222.3
Type: Master's thesis
Year: 2011
Downloads: 38
Quote: 1
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Abstract


Three decades of reform and opening up, China's economic and social rapid development of the increasing overall national strength and international status significantly improve people's material life greatly improved. At the same time, China's TV career has also been considerable development, equipment, technology skills, ideas have undergone rapid changes. Increasingly rich form of television programs, news, arts, social sciences program form interaction. This has greatly promoted the development of China's TV industry. Thematic and cultural programs as an important program form, cultural heritage, the rich audience spiritual life has played a huge role. Henan is located in the Central Plains, the birthplace of Chinese civilization, and left a valuable historical treasures to the world, these cultural relics existing substances, also the spirit. It is an important part of the Henan material origin, is the shared cultural wealth of the Chinese nation and the human. Central Plains culture and look forward to the re-understanding and scientific expression. TV media as a social education one of the most important tools to duty-bound to take on this mission. Henan TV Henan's first major television media, has made a tremendous contribution to the cultural episodes in the Central Plains culture heritage. With the social development and progress of the times, the culture of Henan TV episodes limited by the inherent production and broadcast mode highlights some of the problems and shortcomings. How to improve and perfect the cultural episodes, in this context, it is particularly important to continue to play an important function. Today, Henan TV episodes creation culture has a certain standard, but with CCTV and international best episodes, there are still some gaps. Rut on creative ideas, innovation is not enough, mainly for lack of cultural atmosphere, planning awareness theme first. Creative skills performance single way, mainly for trade-offs do not understand lens, picture composition is too rigid, single narrative way. In the series broadcast on the continuity of the system is not strong, mainly for the broadcast program part, confined to operate within the system, weak awareness of the market. The face of the problems and shortcomings, Henan TV culture episodes stand out in numerous television series, in the production of CCTV and outstanding foreign television stations to actively learn from the advanced experience in this regard. In addition, the creators must change ideas, innovative production and broadcast ideas, explore a new path for their own development. Cultural and special programs to adapt to new forms of development. First of all, the topics of cultural episodes should not be confined to the history and geography, cultural landscape areas, to broaden the topics of the field of view; Secondly, the thematic and cultural programs based on real creative floor innovative approach and skills, in order to improve the visibility of the program; once again, the cultural episodes construction must part, channels, and in order to develop our audience and develop the market; Finally, the editing and production of the special programs must take the road of the market, improve the support of external funding the overall quality of the program, and thus promote their healthy development.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Program production
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