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E-commerce Website Research and Development of Data Analysis System
Author: HanJie
Tutor: LiYeBai；LiuWeiLi
School: North China University of
Course: Computer technology
Keywords: website data analysis traffic data e-commerce MVC model
CLC: F713.36
Type: Master's thesis
Year: 2011
Downloads: 243
Quote: 1
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Abstract
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Firstly, the current theories and technologies of the website data analysis are discussed and summarized.Then I study the performance indicators and application value of the site data analysis, discuss and compare three main methods of the current traffic data. Next, according to the characteristics of e-commerce sites, a number of related technologies based on Web access patterns are studied to realize data analysis system.Then, with the overall structure and business requirements of the practical e-commerce systems, I design a data analysis system which includes traffic analysis, commodity analysis, visitor source and behavior analysis from the front website traffic data collection and the data storage to the display of data analysis in background management.Finally, I achieve the data analysis system for the actual development of the modules and procedures. Here, the development of architecture is used MVC model, the database is adopted SQL Server 2000, and the implementation of the interface is mainly used JSP and other technologies. The final result is that when users visit the Web site, the data analysis system can collect the required traffic data and store them in the database, conduct data analysis in the background management system, and then you can show reports and graphs for managers and owners of the web site.In summary, in this paper the website data analysis system which can meet the practical application is developed, then the current methods of the website traffic data acquisition, the performance indicators and application value of the site data analysis are summarized. At the same time, I also give some ideas to further improvement of the system.
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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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