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The global financial crisis, stabilization of the recovery in the major economies in the world by the negative to positive. The economic crisis has been a series of economic stimulus policies, as well as the huge money supply is a great tribute to the economic recovery in 2009. China's economy in 2010 will be relatively certain autonomy recovery, but the economic recovery will not be smooth. The country's main decision-making authorities declared on many occasions, the current macroeconomic recovery is not solid, loose monetary policy and proactive fiscal policy will be no major changes, therefore, the current economic stimulus policies in 2010 will not be easily premature exit . Although many people believe that the near future the country will not withdraw economic stimulus plan to change monetary policy and fiscal policy, but, with the consolidation of the economic recovery, substantial inflation began, the United States and other countries began to enter a cycle of interest rate increases, began to adjust domestic monetary and fiscal policies will also become a necessity. China's economic recovery, the first in the world to maintain a rapid growth, reduce dependence on the real estate industry. At the same time, in 2008, the series of bailout policies initial results achieved, some of the negative effects will gradually appear, such as overcapacity, increase liquidity, inflation expectations and asset bubbles. The real estate market, the rapid recovery in 2009, prices rose again quickly, highs in price and volume, market risk and grievances again accumulated. Policy tightening is evident from housing reform since the real estate industry in China has gone through 11 years, in the process of development of the industry, in addition to the driving force of the market itself, the policy has a profound impact from its birth to each stage of the development, and developed compared to the real estate market, China's real estate market has a strong external policy. Policy tightening is also an objective determination of the real estate industry policy to gradually shift is a high probability event, As a result, changes in the real estate industry will become inevitable. The Shenyang City strategy ZHDC Group Northern District layout, shoulders regional development and branding dual responsibility. Since 2008 ZHDC enter Shenyang in Shenyang accumulated investment of approximately 60 billion real estate industry has a long payback period, value, and possession of funds, these features can be objectively determine the important significance of the return of funds to developers; same time also objectively determine the importance of the target market research and marketing efforts. The use of modern marketing theory, through objective analysis Shenyang real estate industry as a whole, market conditions and the company in Shenyang at this stage marketing issues, to seek a precise target marketing strategy. Chapter 1 on the significance of the papers, research methods and the main content of the paper. Background initially introduced in the current domestic and international economic situation, the basic situation of the development of the real estate industry in Shenyang City, the play focused on the vital role of the full text. Chapter 2 Analysis for the Current Situation of ZHDC company marketing work mainly three aspects of the status quo from ZHDC Introduction, the marketing status of work, and marketing work major problem. Chapter 3 of Shenyang City residential real estate market supply and demand analysis, mainly including Shenyang City residential real estate market supply of the overall situation of the analysis, the Shenyang City residential developer in the case of the analysis, analysis of Shenyang City, the residential real estate market demand overall situation of Shenyang City Residential real estate consumer groups demand characteristics of the analysis. Chapter 4 for target marketing strategy formulation, and the first choice of target market on the basis of the target market, the depth of the target market, product strategy formulation, according to the choice of target market the tissue target market positioning; major Finally, two parts; proposed by Louxing and unit based on the consideration of the overall strategy, organizations on the formulation of the target market, pricing strategy, pricing policy is correct or not directly affect the sales and profits, but also the most sensitive to the real estate marketing mix factors; the target market channel strategy, promotional strategy, as well as the public relations strategy formulation. Chapter 5 specific target market to the Shenyang City, ZHDC company, residential real estate marketing strategy implementation, mainly from the enhancement of the marketing concept, the implementation of the marketing strategy, marketing, personnel training, and marketing costs match the four aspects of organization-specific implementation strategy.
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