Dissertation > Excellent graduate degree dissertation topics show

Research on Customer Satisfaction of Real-estate Development Project

Author: BianLin
Tutor: SaiYunXiu
School: Xi'an University of Technology
Course: Business management
Keywords: Real estate development enterprises Customer satisfaction ACSI model Empirical Investigation
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 176
Quote: 2
Read: Download Dissertation

Abstract


Based on previous studies found that customer satisfaction with the implementation of the strategy will bring high value in return , the same is true in the real estate industry for customer satisfaction grasp . The real estate industry during the past 10 years has been the development of prosperity , but in the real estate industry to integrate the context of the lack of relevant national policies as well as the advantages of land , real estate development enterprises rely on brand survival is bound to become reality , and the brand is based on customer groups 's . This requires the study of how to enhance customer satisfaction in the current context , to maintain the customer base , to keep the business healthy and sustainable development . Therefore, the study of the real estate development enterprises to maintain and improve customer satisfaction has become an important research topic . Firstly, the characteristics of the real estate development companies and real estate industry , the characteristics of the real estate development enterprise customers starting from customer satisfaction to meet customer demand relations demonstrate combined literature and research proposed the real estate customers satisfaction model . On this basis , through pre- survey and empirical questionnaire survey in two steps , the modified model and verify the factors and assumptions . In summing up the research results based on the proposed measurement method for real estate customer satisfaction , and use some inspiration and suggestions . The main results are: demonstrates the real estate customer 's hierarchy of needs , balanced against the hierarchy of needs and the propensity to invest in real estate development enterprise customer satisfaction policy foundation . The original customer satisfaction factors were the improvement and development of the conceptual model of real estate development enterprises should be used to measure customer satisfaction . The application of the results of this study , analysis of the problems facing the real estate industry in China as well as part of the solution , and through the analysis of real estate development enterprises plan to implement a customer satisfaction strategy and steps to get some inspiration .

Related Dissertations

  1. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  2. Based on SEM and college sports shoes consumer complaint behavior research,F426.86;F224
  3. The Study of FedEx Service Strategy Improvement and Customer Satisfaction Enhancement,F259.23
  4. Research on Application of Data Mining Technology in Degree of Satisfaction Analysis of Television Customers,TP311.13
  5. The Research of Service Quality Management of Mobile Communication Industry in the Perspective of Customer Satisfaction,F626;F224
  6. Factors Influencing Customer Loyalty of Credit Card Market for College Students,F832.2
  7. Distributed service chain service quality incentive mechanism,F273.2
  8. Power Customer Experience Management Applied Research,F426.61
  9. The performance of the real estate business relationship between customer satisfaction and,F293.3;F224
  10. Context of Chinese 3G mobile customer relationship and satisfaction evaluation study,F626;F274
  11. The Service Quality Management Research of Shangrao Quality and Technology Supervision Bureau,F203
  12. An Study on the Key Factors Influencing Customer Loyalty in Small and Medium Sized Shops Envionment,F721
  13. The Research on the Influencing Factors of Customer Loyalty in Household Stores Based on Experienced Marketing,F721
  14. Research on Tax Planning of Real Estate Development Enterprises,F293.33
  15. The Empirical Study on the Impact of C2C E-commerce Service Quality to the Seller-customer Satisfaction,F224
  16. Location Arrangement Research of Logistics Distribution Center on the Basis of Customer Satisfaction,F252
  17. Based on AHP and FCE Evaluation of Third-party Logistics Providers and Customer Satisfaction,F274;F259.2
  18. Research on Customer Relationship Management Based on Customer Value,F274
  19. A Study on Customer Satisfaction of Commercial Street in Beijing,F727;F224
  20. Research of the Environment Uncertainty Impacting on Customer Satisfaction,F224
  21. Relationship-based perspective of customer loyalty research network,F274

CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
© 2012 www.DissertationTopic.Net  Mobile