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From the Frontier Town to Cultural Shrine

Author: SunJiaZuo
Tutor: ChenQing
School: Shandong Normal University
Course: Communication
Keywords: Historic villages and towns Culture Communication Tourism propagation Propagation mechanism
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 182
Quote: 0
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Abstract


China has more than two thousand town, many of which are several hundred years or even thousands of years of history. With the development of the tourism industry and the spiritual and cultural needs of contemporary people's ever-expanding, Zhouzhuang, Wuzhen, the ancient city of Lijiang, the ancient city of Phoenix as the representative of the historical and cultural towns and villages travel increasingly fiery, the traditional ancient towns and villages travel more and more attention and becoming the hotspot of tourism development across the country. Regional cultural towns and villages with unique geospatial and regional culture, beautiful natural environment, good landscape pattern contains a huge aesthetic and cultural values, geographic environment, nature and man's natural beauty and cultural connotation Chinese historical and cultural towns and villages become a unique cultural tourism resources. From the current situation of development and development of China's historical and cultural towns and villages, the the remote cultural towns and villages in the series of modern communication pathways promote its aesthetic and cultural values ??constantly embodies and heritage. The modern route of transmission makes extensive use of historic villages and towns to grow rapidly, its embodied natural aesthetic value, to show the characteristics of the endemic cultural connotation much people love and favor. Through the rational use of the modern mode of transmission and communication strategy, it gradually developed into a cultural tourism hot spot from the remote town away from public life, the huge propagation effects, and the achievements of its unique cultural transmission brand. Chinese cultural towns and villages spread in the form of tourism development process, there is the fly in the ointment: part of the historical and cultural towns and villages because of lack of a reasonable level of protection and development, directly or indirectly, led to the decline of cultural towns and villages, gradually lost its aesthetic and cultural value; On the other hand, the rise of tourism cultural towns and villages, also brought a certain amount of damage to the villages themselves: tourism regional natural ecology and culture increasingly serious environmental pollution; commercial atmosphere too thick . Text to the existing problems in the Chinese historical and cultural towns and villages tourism economic development and cultural transmission as the core focus on interpretation of its tourism dissemination process is divided into four chapters. The introduction part of the study of the origin, purpose, meaning, status quo research status, research methods and working framework to describe briefly the definition and scope of the study and related concepts. Chapter tourist hot Chinese historical and cultural towns and villages. First Throughout the development of China's historical and cultural towns and villages on of tourism development history of ancient towns and villages as well as China ancient town tourism development status, and the type and mode of development of China's historical and cultural towns and villages summarized. Secondly, the problems faced by the Ancient Town Tourism Development mode summary and analysis of one by one, to pave the way for below propagation mode of travel and communication strategies. Chapter II \This chapter is the core of the full text. Mainly with the development of the new situation of China's historical and cultural towns and villages travel to sort out in recent years, China's cultural Town Tourism and Culture actual dissemination activities at the same time, the use of the communication theory of the development of the historical and cultural towns and villages of the tourism industry, the spread of multi-angle school interpretation. Which focuses Town Tour \The third chapter of the culture of China's historical and cultural towns and villages spread. Explore the cultural values ??of the historical and cultural towns and villages from the two levels of the value of the material culture and non-material cultural values. And the ancient city of Lijiang in Yunnan Province, Zhouzhuang, Jiangsu Fenghuang ancient city, Shandong Taierzhuang city a famous cultural towns and villages as a case study, field research, carding based on analysis of the mode of transmission and the status quo of China's historical and cultural towns and villages travel spread. Chapter Culture Communication and tourism economic win-win situation. Dialectical analysis from two perspectives culture retained and economic development, and study how to balance the development of the relationship between the two, and propose solutions to the ideas. In this paper, the basic theory of communication studies, tourism, aesthetics, tourism, media economics, the use of case studies, comparative analysis, field survey methods to study, study tourism and cultural communication from the point of view of communication studies, analysis of all aspects of cultural tourism activities the propagation characteristics. Aimed at the study of the historical and cultural towns and villages natural aesthetic value and cultural connotation mode of transmission and dissemination strategies, reveal an important role in the spread of the modern spread of tourism development and culture of ancient villages. And summarized based on the development of the law of cultural transmission and a good way to learn from experience, to seek to achieve cultural dissemination and sustainable development of China's cultural towns and villages.

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