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The Heze cultural tourism industry development path

Author: LiQiang
Tutor: LiSongYu
School: Shandong Normal University
Course: Public Administration
Keywords: Cultural Tourism SWOT Industrial development
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 270
Quote: 0
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Abstract

With the gradual development of modern society , the cultural connotation of tourism has been increasing emphasis on the development of the characteristics of cultural tourism has become a new trend of tourism competition . Heze City 's tourism resources with its own unique development value , the Heze geographical and cultural achievements in many ways , has a distinct personality characteristics , and is fully equipped with the basis and conditions to create tourist products , travel brands . But as a prefecture-level city , relative to the rapid development of the tourist city , the the Heze City 's tourism with the main tourist areas larger than the gap , the development of many problems still exist . From a clear understanding of the above issues , the papers in the field research based on the analysis and evaluation of Heze cultural connotation behind the value of tourism resources , and to make some observations on development ideas , product design and development strategy safeguards for Heze City culture to explore , organize, study and protection of a new way of thinking , in order to promote the development of cultural tourism in the region , to make it better for the economy of Heze City looking for new growth pole for the regional socio-economic services . Papers starting from the basic concepts and theories of cultural tourism , sustainable development theory, the theory of economic development , industry evolution theory and regional economic and spatial structure of the theory on the basis of the study of the field of cultural tourism to sort out and summarize the results of previous studies . SWOT method advantage of the development of cultural tourism in Heze City , weaknesses, opportunities and threats for a detailed analysis of the development of cultural tourism industry implementation to achieve the effect , clear from the overall objective to specific objectives , planning , design and development of cultural tourism products , from two aspects of domestic and overseas market segmentation to effectively expand the product marketing . Starting from the point of view of the related industries , and the development and construction of the relevant elements of the planning and design development of cultural tourism industry in Heze City , Heze City, the smooth development of the cultural tourism industry hopes to achieve positive interaction with these elements . Finally, the content of the traffic of cultural tourism , cultural tourism , information technology , construction , and the supporting infrastructure planning , investment and human resources development, development planning and implementation of the proposed effective support and protection of the good development of the cultural tourism industry in Heze City .

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