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The Research on Business Intelligence Management of Shaanxi Hengtong Group Company

Author: TianXiaoTong
Tutor: BaiJianDong
School: Northwestern University
Course: Business Administration
Keywords: Business Intelligence Information Management Pharmaceutical companies
CLC: F272
Type: Master's thesis
Year: 2011
Downloads: 41
Quote: 0
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Abstract


Miniscule proportion of patents of independent intellectual property rights of pharmaceutical production drugs , long-term production of large-scale multinational pharmaceutical companies , generics and constraints , making the Chinese pharmaceutical industry stagnated . After joining the WTO strategic focus of pharmaceutical companies adjust to the self-developed patented drug . Pharmaceutical companies with international practice , the key is to make the conversion of business ideas rapidly advocate innovative national economic environment , the adjustment of product structure thus turned to innovative enterprises . Business intelligence and the four elements of capital, technology and human resources tied impact corporate survival and development , to play an increasingly prominent contributions to gain a competitive advantage for the enterprise . In this paper, the concept of business intelligence , and features elaborate analysis of the pharmaceutical companies , the need for business intelligence management . Prosper Group Business Intelligence Management Situation identify business intelligence management and analysis caused . And prosper Group Business Intelligence system planning : the formation of the Business Intelligence department , planning a business intelligence workflow set of business intelligence work management system , the construction of competitive intelligence, computer-aided systems . Its purpose is to build a prosperous Group practicality business intelligence system , Hengtong Group business intelligence to improve the management level , improve business intelligence Hengtong Group decision support , and thus improve the competitiveness of the Group of Huntoon , so that enterprises in the fierce competition in getting a head start .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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