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Study on the Effect of Entrepreneurial Orientation on Performance: Environmental Dynamism as Moderator Variables

Author: WangZuoZuo
Tutor: ZhangXiuE
School: Jilin University
Course: Business management
Keywords: Dynamic entrepreneurial environment Entrepreneurial Orientation Entrepreneurial Performance
CLC: F272.92
Type: Master's thesis
Year: 2011
Downloads: 154
Quote: 0
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Abstract

Environmental Dynamism impact study on the relationship between entrepreneurial orientation and entrepreneurial performance - based northeast regional SMEs empirical studies from the 1980s, entrepreneurial activity is beginning to receive the attention of scholars in recent years is to become the concern of theorists hot spots. Venture company has been seen as an important means of enterprise transformation and increase market share. The corporate entrepreneurship conduct has a significant role in promoting the economy of a country or region, and to promote economic development, promote employment, increase the growth rate of GDP. Venture company to bring new products and services to ease the employment pressure, and may even promote a new generation of industry. Corporate entrepreneurship to promote economic development in large part, a large number of scholars to study it, and strive to improve the company's business results. The existing studies have shown that, with high entrepreneurial orientation businesses are more likely to get better in the company's pioneering entrepreneurial performance. With more and more in-depth study of entrepreneurship, scholars have found that corporate entrepreneurship is an open system, it can not be divorced from the environment alone. So, entrepreneurial environment can to some extent of entrepreneurial activity to promote or hinder the role. China's economy in recent years maintained a good momentum of rapid growth, innovation capacity and competitiveness of the enterprises with the growing strength of the economy, has been improved significantly. In the economic life of our country, there have been all kinds of entrepreneurial activity and vitality. Founder of the Northeast Regional SMEs rate is relatively high, but most can not continue as a going concern in accordance with the relevant data. This shows that, although entrepreneurial enthusiasm, but the lack of appropriate policies and guidelines to guide entrepreneurial activity, it is possible to obtain high performance and maintain a dominant position in the market competition in the small and medium enterprises have been few and far between. This result is mainly due to the economic development of the northeastern region is relatively backward, and rather conservative, darker color of the planned economy in the region's economic development, resulting in innovative, lower areas the level of entrepreneurial activity, the development of small and medium-sized enterprises is relatively slow, can not be achieved. large-scale development. Economy is undergoing a stage of development in the northeast region, the transition from a planned economy to a market economy gradually. The SME survival environment with a high degree of uncertainty, and technological change will also be increasing, so, the regulatory role of different environmental variables on the relationship between entrepreneurial orientation - entrepreneurial performance more attention should be paid. According to the GEM report shows a lower level of activity of the entrepreneurial activity of the northeast region, which is mainly due to the Northeast region economy is relatively backward, less innovation factors, not large-scale development of entrepreneurial activities within the region has always been. Northeast China's enterprises to state-owned enterprises, heavy industrial enterprises, large enterprises, and the development of small and medium-sized enterprises is relatively weak, the entrepreneurial activity of the northeastern region analysis helps to explore and a crack northeast development challenges from the entrepreneurial perspective, promote the economic transformation of the northeast region new ideas. This is to enhance the economic vitality of the three northeastern provinces, and solve the problem of employment within the region, but also has a profound practical significance. In the country, and the dynamic nature of the environment as an adjustment variable to systematically study the relationships between entrepreneurial orientation and entrepreneurial performance. According to the relevant literature review and sum up the two main assumptions, six points assumptions, data analysis based on 193 valid questionnaires were collected on the assumptions made by the. The empirical analysis, we can clearly see that there is a significant positive effect on entrepreneurial orientation and its three sub-dimensions of entrepreneurial performance. The dynamic nature of the environment can adjust this relationship between the two, specifically, the dynamic nature of the environment on the relationship between the first action, adventure and entrepreneurial performance were positive regulation of innovative The relationship between entrepreneurial performance negatively regulates. The strategy of small and medium enterprises in Northeast China in the face of the high degree of uncertainty in the environment, on the basis of empirical research, select rationalization recommendations. Government should strengthen the innovation of public education, and work hard to create the external environment suitable for the growth of SMEs in Northeast region, adopt innovative strategies in SMEs were aware of the importance of technology and product innovation activities put in big efforts; SMEs to keep acumen remain on the market as well as consumer demand, if necessary, be able to take the initiative, to occupy a favorable position in the market;, business managers must have the courage to bear the face of the high-risk investment or the environment, bold and enterprising, sustainable competitive in a turbulent environment advantage.

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