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The Research on Brand Creation and Optimization of Apple in Shandong Province

Author: LiuQiang
Tutor: ZhouXia
School: Shandong Agricultural University
Course: Agricultural Extension
Keywords: Apple brand Constraints Development strategy
CLC: F326.13
Type: Master's thesis
Year: 2011
Downloads: 206
Quote: 1
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Abstract


Agriculture is the lifeblood of the national economy , \The apple industry as the core and pillar of the fruit industry in Shandong Province , through the creation and optimization of the brand to improve Shandong Apple competitiveness has become an important task of the development of apple industry in Shandong Province . The paper is from this perspective , the guidance of the theory of the Apple brand , through systematic analysis and comparison -depth analysis of the development status of the Apple brand in Shandong , summed up the brand development at this stage the main problems and constraints . Shandong apple industry 's location characteristics departure , combined Shandong Province apple industry production operations of the characteristics and Yantai City Apple market the research results as well as brand building the experience lessons , through causes analysis , explicitly in the process of brand building government , enterprises and farmers of the relationship . Departure from the role of government in brand building , and that the government should make use of existing resources , new ideas , emancipate the mind , and give full play to the planning , support , management and the role of services in four areas , according to local conditions to fully draw on the success of the construction of the other brands experience through the optimization and integration of existing brands to achieve optimization of the brand , in order to promote industrial operations to expand and improve the economic benefits , and Shandong Province, the Apple brand created and optimized concrete steps . Yantai apple market field research , systems analysis of brand development and brand to create the proposed optimization suggestions , given from the point of view of theoretical analysis and empirical research .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Agricultural sector economy > Farming > Horticultural crops
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