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Operations management is to maintain the daily operation of commercial real estate projects on the basis of sex work, commercial real estate projects because of its leased-run feature, its operations and its impact on operations management personnel requirements, and self-style department stores, supermarkets have very different. Correct understanding of the difference, for the effective operation of commercial real estate projects undertaken work of great significance. Operation and management of commercial real estate projects is a new management subjects, require a multidisciplinary excellent operational management team composed of personnel, the establishment of operations management personnel selection and training mechanism, according to changes in consumer demand to make timely and accurate format adjustment, improve the commercial real estate core competencies, brand characteristics make operational management, commercial real estate business will be able to be invincible. Changchun Wanda Plaza project, from the initial planning, design, engineering, construction, investment strategy, operations management, due to the lack of unified planning, unified design, unified marketing campaign, operation and management of the whole square is also very unsatisfactory. Operations management personnel lack in expertise, ideas deep enough for the overall planning of operations management is not enough. Summed up the prevailing situation is this: traffic is not busy, the tenant is hard to find, manage fatigue. In this paper, Changchun Wanda Plaza, operation and management system in the face of a variety of issues and risks, expand the analysis and discussion, although this is a widespread problem in the commercial real estate industry, but each square has its own management tools, and some very good success and effective , while others are worse and worse the tube impasse. Project management as a specific management methods, can be well applied to the company's operating management system inside. Through the use of project management theory makes such a rectification process more scientific, more reasonable, more practical. In this paper, Changchun Wanda Plaza operation management system problems as the starting point, the application of theory, practice research, systems research methods, operation and management system to improve, to find a suitable Changchun Wanda Plaza, effective operational management Methods. Changchun Wanda Plaza, operation and management system improvement project is a top-down across the company directly led by the general manager, vice president of operations in charge, multiple departments will participate in the project. It can be said in terms of the company is a systematic project, a special task. In accordance with the \When the project control process, to discover and correct deviations, errors, an important milestone in the table according to the project to complete each operation and management system improvement projects in various important events. In the project management process, to ensure that appear in the various stages of that problems are found and resolved. Through effective project management methods, operations management process control has been improved, according to its own characteristics and summarize Square commercial plaza similar experience, developed a system of Changchun Wanda Plaza corresponding operational management processes. Through project management, project planning and control of the relevant knowledge, combined with enterprise management and operation of commercial real estate research and improve the operation and management system Changchun Wanda Plaza, the establishment of an effective operational management system model to resolve the current Changchun Wanda Plaza, system operators exist in the process problems, thereby circumvent operational mismanagement due to the plaza and the various business risks. For the company to create a better economic, so Wanda Plaza in the fierce market competition to survive and develop, so that to achieve Changchun Wanda Plaza increase the value.
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