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The real estate industry has a major impact on China's macroeconomic. In recent years, under the policy guidance of the transformation of economic development mode, the past investment-led economic development mode shift to a demand-led economy, the real estate development business investment focus changed. With the real estate control policies of our government have been more strict in the real estate development companies in the real estate of commodities to obtain excess profits more difficult, and the investment in this industry is facing more uncertainty. The industrial estate has made significant achievements in the rapid development of China's economy continues to thirty years, plus industrial real estate itself some advantages, investment in industrial real estate has become the choice of many real estate companies. However, only a few true sense of the industrial estate enterprises in China, most of the enterprises from residential real estate development or a particular industry, leading enterprises in order to diversify the development and instead invest in industrial real estate, halfway started, which is their most obvious feature. The operating mode of the enterprises in each industry is different, and industrial real estate enterprises in China, not the original enterprise operating model copied in the industrial real estate development, otherwise it will only lead to failure. Should continue to study new forms, to sum up the new model, to build the industrial real estate business operating model in line with China's national conditions, This This paper topics and research purposes. In this paper, on the basis of analysis of some of the basic characteristics of industrial real estate generally, on the current development of China's industrial real estate and industrial real estate enterprises overview, pointed out the existing problems in the industrial real estate enterprises operating mode. Then study abroad famous industrial real estate companies such as ProLogis, AMB and industrial real estate in China enterprises operating mode, and both operating model for comparative analysis, pointed out the direction of the development of China's industrial real estate enterprises operating mode. While the use of operational management theory, value chain theory, stakeholder theory, the theory of strategic alliances analyzed the key factors affecting the operation mode to the operational mode of the industrial real estate enterprises in China, and then build from the three aspects of the investment and financing mode, management mode, service mode obtained \Finally, the Second Hospital of iron in the operating mode of the integrated transport-Tech Park industrial projects, and to evaluate the pros and cons of this operating mode.
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