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Trend in knowledge management as the core of enterprise development, enterprise design is not the old industrial design, but the management resources and transformed into knowledge-based design. With increasing role designed to understand change and design, how to manage the design has become an important part of the modern enterprise management.Closely integrated in the production and consumption of modern industrial society, to judge the trend of consumer desire is an important part of the economics research. Consumer psychology research in economics takes a reference of the famous American psychologist Maslow’s theory. Which desires the most famous five stages, the survival of the five stages desires from the first stage, the security desires stage, to the stage of desires, the desire stage of dignity, and ultimately realize their value, the desire to stage. Desire to transition from the initial stage to the advanced stage of the development of modern society, the products of the production with the use of function can not meet the consumer psychology of the transition to an advanced stage, humane, personalized guide new lifestyle products of this era needs.Desire advanced stage transformation process, change management resources. Enterprise operated by the four elements, people, objects, capital, information resources. Enterprises of take advantage of these business resources can only achieve of basic functionality of the product, in order to meet the initial stages of consumer desire. In order to find of best combination of production and consumption, of advanced stage of the desire for consumption, and design began to enter the industrial society which production and consumption as the largest target to become after the fifth business resources.With China consumer market continues to mature, the majority of manufacturing companies began to realize the importance of design as operating resources. As an important part of the design and management, of designer only clear of department of management and design management, to ensure that of company’s products, in order to meet of desires of consumers, enterprises transition to a knowledge-based, so the design management is to become important part of them.Research papers explore of design and management of industrial design firms, the first is about the concept of industrial design and management, there is of close relationship between of two. Re-analysis and discussion of industrial design enterprise core elements of industrial designer of statements industrial design enterprise industrial designer should of how to further standardize the management, design enterprises of better development. Finally elaborate design managers in industrial design firms play role.
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