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Balanced Scorecard performance management model in the commercial banking application

Author: LiXueMei
Tutor: YuanLunQu
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Balanced Scorecard Commercial bank Performance Management
CLC: F832.33
Type: Master's thesis
Year: 2011
Downloads: 658
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Abstract

It has long been the operating performance of commercial banks carried out extensive and in-depth research, the Western developed countries, commercial banks operating in the evaluation of the performance management system regardless of the concept, the evaluation model, or in the practical application of, have been very mature. Due to historical reasons, China's Banking Business Performance Management System Construction work has been less than ideal. Performance Evaluation of China's commercial banks currently still stuck in the traditional performance evaluation system, neglect of non-financial performance analysis and evaluation. With the growing competition among banks, especially foreign banks into China, to seize the domestic market, to the development of China's commercial banks has posed a serious challenge. Simply the pursuit of financial targets China's commercial banks have been unable to meet the needs of the development of competition. Many non-financial indicators not only explains the current management level, but also can be used to predict the future management level. In addition, commercial banks management must take into account the changing needs of our customers, employees and business process needs of technological innovation and management innovation. Commercial banks operating performance is directly related to the bank, investors, creditors, bank staff or even the whole of the vital interests of the public, but also to the commercial bank's market competitiveness. How China's commercial banks based on the current development status, and use of scientific methods evaluation commercial banks' overall operating performance is placed in front of a commercial bank managers serious problem. China's financial industry and the rapid development of the banking sector, has become a national economic development and social progress of powerful economic levers, good commercial banks operating performance evaluation system work has a very important practical significance. Balanced Scorecard to strategy and vision for the center, from a financial, customer, internal business processes, and learning and growth dimension departure, comprehensive measure, evaluate business performance, to overcome the limitations of simply using financial indicators improved traditional financial reporting convey the results have been presented, lagging indicators of problems that can effectively convey the company's management to promote the elements of future performance, and how through to customers, internal processes, employees and other aspects of investment to achieve new shareholder value. Therefore, the introduction of the Balanced Scorecard performance evaluation of commercial banks, commercial banks can promote better implementation of the established strategy and achieve rapid and stable development. In this paper, the performance management of commercial banks, research content, the introduction of the Balanced Scorecard concept, combined with M Commercial Bank Credit Card Center developed the Balanced Scorecard Performance Management Performance Management System Case Analysis System. Article is divided into seven parts: the first and second part of the performance and performance management concepts and theories are reviewed, and introduces the research background, research methods and significance. The third part, on the banks performance management theories and methods are reviewed, and the bank's common performance management tools are introduced and analyzed for its shortcomings. The fourth part, on the banks balanced scorecard performance management introduced the necessity and feasibility studies carried out, while the design of how to use the Balanced Scorecard performance management indicators Bank carried out a detailed analysis. The fifth part, case studies, with M Bank Credit Card Center Performance Management, for example, its status, inadequate analysis, and analysis of how to use the Balanced Scorecard redesign. Part VI, in the above sections of the introduction, discusses commercial bank in the application of the Balanced Scorecard should pay attention to the problems and measures to protect, leads to the concept of a performance culture, its concepts, how to achieve the popularity of performance culture, how to consolidate performance culture behavior discussed in detail. Part VII, conclusions and further research is needed analysis of the problems. Purpose of this study is not just for banks to design a performance evaluation model, and more importantly the idea is to make the management of financial indicators from a single shift to financial and non-financial indicators, the organization internally and externally, leading and lagging indicators of the balance, from strategic perspective to examine bank performance and future development.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Commercial banks ( specialized banks )
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