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The Development Strategy Study of Wuhan Planning and Design Institute

Author: PanYue
Tutor: YangZhi
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Wuhan Planning Institute Enterprise development strategy State-owned enterprises
CLC: F426.92
Type: Master's thesis
Year: 2011
Downloads: 41
Quote: 0
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Abstract


According to the characteristics of the project , the the Wuhan Planning Institute of Design business can be divided into three types : the regional level design business ( regional planning , conceptual planning , etc.) , the detailed planning level design business (referring to the detailed plan, construction of detailed planning , etc.) and the relevant planning level design business ( building design , landscape design and urban design , etc.) . In this thesis how to take advantage of the existing market protection mechanisms , considering the development of the industry in which the external competition and internal difficulties , so as to establish a core competitive advantage to adapt to the sustainable development of Wuhan Planning Institute , as a state-owned urban planning and design through the study of Wuhan Urban Planning and Design Institute hospital development strategy selected reference . This paper first analyzes the background and practical issues of urban planning industry , targeted to specific content , research methods and technology roadmap ; Secondly , the use of Porter's five forces model analysis of Wuhan Urban Planning and Design Institute subdivided the three types of business sectors facing external environment; using the the ROIC model of the three types of the internal resources of the business sector , the the Wuhan planning Institute enterprise value chain ; then , three types of business units through the planning Institute of Wuhan SWOT analysis, summed up the strategic positioning of the enterprise , as well as to achieve the strategic objectives of the enterprise functions layer , business layer and companies layer of concrete implementation measures ; then three aspects of the company organizational structure , organizational culture and corporate organizational control methods . explore the the Wuhan planning Institute of the protection of the implementation of the strategy and specific measures . Finally, the paper summarizes the content and focus of the thesis , and the subsequent need for in-depth study of the local . Enterprise development strategy in the unique Chinese institutional contexts , the papers for the Wuhan Planning and Design Institute development strategy , not only as a strategic choice of reference of the other state-owned Urban Planning and Design , at the same time as other similar circumstances selected reference .

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