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SNS-based profit model of C2C e-commerce site

Author: JiangZuo
Tutor: ZhangZhenJi
School: Beijing Jiaotong University
Course: Information management
Keywords: SNS C2C E-commerce Platform Profit model
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 776
Quote: 1
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Abstract


Abstract: As the network into the Web2.0 era , we can see such BLOG, RSS, SNS and other network services has been gradually newborn recognized by people , adaptation and dependence. These changes make the network transcended the first to bring the virtual impression , has become an integral part of people's lives carrier. Especially SNS, through the retention of the real information and IP tracking technology , SNS will network of relationships in people's lives engraved to the achievements of the network on the Internet actualization of the watershed. And it is this change that has gradually embarked on the mainstream e-commerce , the Internet is not only a \Question from the far point of view, this is mainly based on the above background for the extension, to study a combination of SNS and C2C profit model . From a structural point of view , this article from the SNS and C2C their background, through horizontal comparison and abroad , as well as SNS C2C mode to start influencing factors , describe the current situation of SNS C2C profit model features, and for these the status quo SNS C2C earnings model deficiencies and vulnerabilities for further analysis , and from the brand value and reputation monitoring , data mining technology, legal and other dimensions on SNS C2C perfect build for the relevant envisaged , the last of the SNS profit model constructed C2C suggestions and outlook Although its theoretical support is not too rich, but I hope for today SNS-based e-commerce to provide a certain direction of development , which is one of this article to discuss the vision .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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