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In today's great development of cultural industries , film and television industry, there is no doubt become the most popular branch of advertising , like twins as a TV drama accompanied by development of the industry . Along with traditional advertising spots for the number of plays and time of increasingly stringent restrictions , the audience congenital aversion to traditional advertising , traditional advertising more cramped living space , so placement in movies and television in recent years to become advertisers pursued expose way , however, by leaps and bounds in recent years has exposed a number of film and television drama placement problems, such as implants blunt, too many times , soft wide harden ( ? ) , etc., become an obstacle to the development of product placement stumbling block , we had to face this problem. In this paper, film and television drama as the research object placement , placement from the history of film and television drama , definitions, and practical application to start at home and abroad , first for placement in movies and television are classified into : lines implanted , role implantation , implantation of props , scenes implants , plot implants , advertising reproduction implanted six categories , allowing advertisers, producers , the audience has a clear and obvious classification , but also to placement in a specific operation level becomes easy to perform division . After the classification , for the influence of movies and television product placement combing analysis of relevant factors , including the influence of advertisers , the producers of the audience of three aspects , factors that will affect the finished combing implantation depth study of film and television drama mode of transmission of advertising and modeling , which spread by means of Schramm 's not even a theory , one \combined with the characteristics of television drama and operation of the ad itself embedded advertising model building process . Model building is completed, using the model for the \For advertisers and producers have practical significance , but also for the future of film and television drama placement techniques to make some suggestions .
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