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Marketing System Design of YF Company Based on Customer Relationship Management

Author: LiXiaoPeng
Tutor: LiCunBin
School: North China Electric Power University (Beijing)
Course: Business Administration
Keywords: Marketing System Design CRM
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 122
Quote: 1
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Abstract


With the gradual popularization of the new business model of the development of economic integration and network marketing , e-commerce , the global economy has entered a new period of transition . In this process , the traditional \the operation of customer-centric \The theory of customer relationship management (CRM) is also gaining the attention of domestic and foreign scholars and entrepreneurs . CRM is different from traditional marketing theory in practice all customers equally , beyond the simple trading relationship , each customer as a separate individual , to understand the different customer value and distinction to be , to a greater extent by improving efficiency access to customer value . This article discusses the basic connotation of CRM and its development on the basis of an objective basis , the proposed \the satisfaction of the preconditions affect the objective factors and the value of customer satisfaction . Meanwhile, based on customer segmentation and maintain the two CRM implementation key link in the in-depth analysis of the YF ( the the YF companies mentioned in the paper Ivan Technology Co., Ltd. in Beijing abbreviation ) facing internal and external marketing environment on the basis of design and build the YF -based CRM marketing management system and proposed marketing strategy. This paper argues that the significance lies in the implementation of CRM to continuously improve customer satisfaction , enhance customer loyalty of corporate and brand , and ultimately enhance customer value . This article studies for small and medium-sized enterprises CRM-based marketing and management to provide a reference for reference .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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