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Guangzhou Tobacco Company Strategies to Improve the Marketing System

Author: CaiWeiQing
Tutor: YuXu
School: Jilin University
Course: Industrial Engineering
Keywords: Guangzhou tobacco marketing system improvement strategy
CLC: F426.8
Type: Master's thesis
Year: 2011
Downloads: 150
Quote: 0
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Abstract


In recent years, the Chinese tobacco industry continued to deepen market reforms, China’s tobacco industry in the marketing system has made some achievements, increasing the level of marketing, brand development has intensified, and continuously push forward the construction of modern logistics.But all along, from policy to China’s tobacco industry suffered in the international community accused the tobacco industry profits in view of the state finance the great proportion of the share, the industry has been relatively slow to promote reform.With China’s accession in 2009, "Framework Convention on Tobacco Control," the end of three-year buffer period, faces major reform of the tobacco system.At the same time, intense competition in the world tobacco industry, the international tobacco giant’s strong offensive is imminent.Enormous challenges facing this series, how to improve the competitive strength, the occupation cigarette sales market, as tobacco companies put in front of the development of propositions.Guangzhou tobacco companies as part of tobacco, in order to compete in the new round of reform and development opportunities to seize, to obtain the future status of competition and development initiatives, we must re-examine the requirements of the times and the establishment of marketing system, to accelerate the traditional cigaretteschanges in modern cigarette sales to marketing.This paper describes the management system in China and facing the tobacco situation in Guangzhou in the analysis and study the current status of corporate development and marketing of tobacco reform based on the characteristics of the development of marketing systems and trends, the actual situation of the tobacco companies in Guangzhou put forward to improve the existing marketingsystem implementation strategy and the three safeguards to strive for the modern cigarette tobacco marketing system in Guangzhou, the scientific construction and efficient operation of business enterprises in Guangzhou tobacco grasp opportunities for development, complete the China National Tobacco Corporation "cigarettes on the level" strategic tasksustainable development by leaps and bounds with some guidance.Guangzhou tobacco cigarette tobacco company marketing idea behind the existing marketing system, lack of overall marketing strategies, lack of marketing services, logistics, high cost, low level of information management of the situation and did not really establish a highly efficient cigarette marketing system.This paper analyzes the evolution of China’s management system in the direction of tobacco to study the development trend of the industry marketing system, combined with a lot of information on the basis of marketing theory, the use of relevant marketing knowledge that marketing of tobacco companies in Guangzhou in the achievements and problems in marketing system, and one of the reasons and to focus on a number of improvement strategies.First, the network should be established and diversified marketing channels; the second is to achieve brand marketing; third intensive modern logistics; Fourth, to promote information integration; Fifth, service brand.Hope to build from the consumer-oriented marketing system, effectively improve the operation level marketing network, and enhance the tobacco industry in Guangzhou core competitiveness of commercial enterprises, in the future market competition and international competition in an invincible position.Construction of this system involves a wide range, the situation is complicated, certainly not short span of time, you need the province’s tobacco business with a high sense of responsibility and mission to constantly explore and improve the system, and solve the existing contradictions and problems, the reforms have beendepth.

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