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Abstract: With the continuous progress of the process of economic integration between the economies of the various forms of society increasingly close competition between the modern enterprise has grown from a simple business to business between point-to-point competition, and gradually evolved into line to line or even face-to-face competition to build the industrial chain, integrated development became commonly used in various industrial development strategy. Papermaking industry as an important basic raw material industry in China, over the years, has maintained a rapid growth, has formed a good basis for industrial development, and has a huge market potential for development. But in 2007, the Chinese paper industry for the first time there has been a situation of supply exceeding demand, means that the existing model of industrial development has been to develop long-term health of the paper industry can not meet the demand, the optimization and upgrading of the industry has become China's papermaking industry, an important issue. This will be the industry chain theory as a starting point and a strong point, China's papermaking industry chain analysis, on the one hand, want to be able to more systematic and comprehensive understanding of China's papermaking industry by industry chain analysis, on the other hand hope that the research results of Chinese papermaking enterprises operating decisions provide a reference. The first industrial chain as the starting point, through the collection and analysis of a large amount of literature connotation, characteristics, type of industry chain, the formation mechanism of the strategic aspects as well as the industrial chain, integrated forestry-pulp-and paper industry reviewed the concept and mode, in order to more fully understanding the industrial chain, well behind the theory of foreshadowing. Based on the research of the industry chain, through a variety of ways to collect the data of the China Paper Industry Development and finishing. Chapter three important aspects, combined with China's papermaking industry chain, forestry, pulp and paper industry, were studied and statements. Forestry research include: the situation of China's forest resources, construction of plantation and forestry resources utilization. The pulp industry including pulp industry characteristics, the structural evolution of raw materials and pulp supply situation. The study of the paper industry, including industrial development, industry five forces analysis, and the evolution of industrial structure. The purpose of this part of the study is to accurately grasp the strategic aspects of the papermaking industry, fully aware of the development status of China's paper industry, in order to provide reference for the formulation of the strategy and development strategy of the development of China's paper-making enterprises. In this paper, the theory of industry chain and the development of China's paper industry closely linked together theory and practice combine to enrich the study of the paper industry in the realm of theory, in practice areas, paper companies can apply the theory of industrial chain clearer understanding of the industry environment and direction for the development of enterprises.
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