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Miyun electricity supply company Marketing Strategy Research Project

Author: ShiXinXin
Tutor: XieChuanSheng
School: North China Electric Power University (Beijing)
Course: Project Management
Keywords: Power Industry Marketing Theory SWOT model Grey Prediction Model Marketing Strategy
CLC: F426.61
Type: Master's thesis
Year: 2011
Downloads: 122
Quote: 1
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Abstract


With the continuous deepening of the power system , the implementation of the power of marketing a higher -level requirements. Therefore, the electric power supply enterprise marketing has become mission-critical . In a market economy under the guidance of electric power marketing efforts as the company's core business , all other production and business activities should be actively marketing services for the power , while the performance is good or bad power marketing is becoming related to the future survival of the power supply enterprise and development of the key factors. Based on the power supply enterprises are facing the global environment and emerging issues in the context of implementation of power raised the importance of marketing , marketing theory by introducing the power of market segmentation theory, theory of products and services , price theory , and promotional theory . Detailed description of the market at the same time competitive analysis SWOT model , through the SWOT model contains the strengths, weaknesses , opportunities and threats of the description, and workflow processes , combined with the actual situation of Miyun power company , noting that gradually improve the management system ; important customer service the formation of normal ; information exchange mechanism subdivision ; improve the quality of personnel marketing systems ; clever use of smart grid power supply company Miyun grid development ; rational use of national network marketing standardization strategy Miyun power company marketing efforts indicate direction ; clever catch regional development of Miyun power brings new opportunities as its main marketing development. Through the gray prediction theory introduction , combined with the history of Formula Miyun powered electricity sales data is presented Miyun gray power company electricity sales forecasting model and the corresponding model accuracy. Finally scientific forecasting electricity demand Miyun power company trends, eventually combined SWOT model analysis results , the proposal put forward Miyun electricity supply company marketing initiatives .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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