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Jinzhou Petrochemical Company Competitive Strategy

Author: ZhangBo
Tutor: XiaoHongJun
School: Dalian University of Technology
Course: Business Administration
Keywords: Jinzhou Petrochemical Competitive Strategy Environmental Analysis Strategy Implementation
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 67
Quote: 0
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Abstract


Petroleum and petrochemical enterprises are capital and technology intensive enterprises , faced with political, economic , market, technology , and social environment is very complex , generally large-scale investment risk, thus enhancing the strategic management, improved decision-making and enhance the business environment to adapt capability is particularly important. Jinzhou Petrochemical Company is a company with 70 years of history of large state-owned enterprises in recent years, the development of enterprises to a new level. But the face of the ever-changing domestic and international economic situation changes , Jinzhou Petrochemical succeed in many competitors , we must rationally according to their position, seize the historical opportunity to improve the management level, to achieve sustainable development. This article is to Jinzhou Petrochemical Company Competitive Strategy for the study to commence studies . Jinzhou Petrochemical Company based on the current situation , the paper analyzes the macroeconomic environment in the geographic , economic, political , legal, technological and socio-cultural environment ; Subsequently, the paper analyzes the development of the industry situation , the main analysis of the world's oil refining industry development status and trends and China's oil refining industry situation and development trend . Using Porter's five forces model , the paper Jinzhou Petrochemical competitive environment for a detailed in-depth analysis . In addition , the paper through a detailed analysis of the company's internal and external environment , and through the SWOT analysis, the company 's strategy is suitable diversification strategy (ST). In determining the strategy , based on the thesis of Jinzhou Petrochemical Company should adopt the following improvements to implement their strategies : implementation of the integrated refining and adjusting and optimizing production to reduce costs, grasp unlisted and collective enterprise management in order to achieve overall coordination of development , carry out joint cooperation and strengthening technology and information technology. To ensure the smooth implementation strategy , the company should establish strategic management committee , implementation of sophisticated management to enhance the management and control capabilities , and actively work with the organization to create a stable environment and steadily push forward the harmonious mining services and corporate culture . Thesis is divided into five parts. Namely the introduction, analysis of the external environment , the internal environment analysis, strategic system construction and implementation of the strategy and implementation of security measures .

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