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Ankang City Mountain Gold tobacco brand building research

Author: LiPeng
Tutor: LuShanBing
School: Northwestern University
Course: Business management
Keywords: Tobacco leaf Global competition Mountain Gold Brand Building Quality Management
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 66
Quote: 0
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Abstract


Of tobacco production accounts for one third of global output , where tobacco production is accounted for half of the world , China's tobacco production has the same stabilized, began to focus on the quality of tobacco leaves , and sustainable force . One-tenth of the tobacco industry 's annual revenue in proportion to contribute to our country , our country has not yet fully open to foreign companies the lifeblood of the industry . As a major tobacco producing areas in Shaanxi Province , Ankang City, the annual tobacco production accounts for one-third of the province's total tobacco production , as the country 's top -quality tobacco , tobacco Ankang City, proposed the \With the gradual liberalization of government regulation of tobacco leaf tobacco market into the international market competition has become an inevitable trend . International tobacco tobacco market mature varieties, fine craft , excellent quality , in a trial of strength with the domestic tobacco , have a distinct brand. The distribution of tobacco scattered , small scale, market imperfections , still need local protection , brand building is also only in its infancy, how to establish a scientific Ankang City \and brand publicity, enhance brand competitiveness has become the urgent demand theory , this paper studies abroad on the basis of the domestic tobacco market , a clear need for brand building , analyzing their environment Ankang tobacco and brand status of the \\

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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