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With China's accession to WTO, China's chain retail enterprises are facing internal and external competition ; Meanwhile, China's retail chain features the emergence of new business development , retail life cycles shorten , the customer requirements continue to increase , requiring rapid response chain of retail stores . As RFID can bring such a huge competitive advantage and technological development, China's chain retail enterprises in order to develop and grow, to catch up with international retail giants and enhance our competitiveness , we must seize this opportunity for development, RFID technology will be applied to suppliers , distribution centers and chain stores work together , the better meet consumer demand. Based on this, the in-depth study of RFID in the retail chain synergies , particularly in the suppliers , distribution centers and its chain of retail stores on the synergy . In this paper, based on existing research , analysis of China's chain retail enterprise supply chain processes , summed up China's chain retail enterprise supply chain coordination problems ; proposed chain retail enterprise supply chain collaboration prerequisites , including choosing the right strategy partners , maintaining the consistency of strategic goals , build trust mechanism . Then for its problems , combined with the advantages of RFID technology, the role of RFID technology in which , through the analysis of RFID technology in the retail chain collaboration in specific applications , including purchasing , inventory , order processing, picking, shipping, transportation management, store management applications and other processes to construct the RFID system architecture model . On this basis , the use of information generated by RFID systems for marketing management, collaborative planning and replenishment , and the establishment of fair and equitable benefit distribution mechanisms , to show their play at the tactical level synergies . This study will be China's chain retail enterprise applications, RFID technology suppliers , distribution centers and chain stores work together play a reference and guidance.
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