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Author: YaoFeiYang
Tutor: ShiChangShun
School: Huazhong University of Science and Technology
Course: Radio and television Communication
Keywords: Microblogging Propagation characteristics Cultural functions
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 194
Quote: 0
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Abstract


Since 2009 Sina microblogging since closed beta , domestic water from the wind started microblogging really into people's vision and gradually into people's daily lives. In this paper, the definition of micro -Bo and background as the starting point in an attempt to resolve micro Bot nature do the next right bedding , and then explore the micro-Bo in the actual operation of the significance of cultural values ??, and finally for the existing problems microblogging analysis and recommendations , I would like I hope the industry, academia research on the micro-Bo has a certain significance . This paper is divided into five main parts, the first part is mainly explained microblogging research background, significance and research methods, topics reason , a brief account of topics value ; second part is to explore and define microblogging microblogging development context to explore . This is the next part summarizes microblogging made ??with the propagation characteristics of foreshadowing ; microblogging third part is focused on the propagation characteristics , mainly from the main transmission , dissemination of content , modes of transmission and dissemination of results , and several other aspects ; the fourth part is the core part - microblogging cultural values, mainly from the social, political , media and cultural aspects of writing for centralized interpretation . Mainly from the social and cultural aspects of discourse right angles, political and cultural aspects mainly in the public domain as a theoretical basis , the media and cultural aspects of the micro -Bo Innovation \through which aspects of a more comprehensive exposition of the significance of cultural value microblogging ; fifth part is for the status quo observations microblogging questions and countermeasures , focusing on exploring the phenomenon of counter rumors breeding strategy for media literacy to enhance the face star star onlookers strategy grassroots balanced policies, clarify microblogging real earnings difficulties and propose strategies for reference earnings , etc., thereby to promote micro- Bo is functional enhancement.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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