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Based on the development of micro- content news

Author: MaYuTong
Tutor: ZhongZuo
School: Huazhong University of Science and Technology
Course: Communication
Keywords: Micro content Micro- blog Journalism and Communication Process Content Revolution Citizen Journalism
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 176
Quote: 1
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Abstract


As science and technology and the development of the Internet , an unprecedented development in the context of the height of the information age , microblogging and other social media has not only brought the dissemination of content , form, pass by the mechanism of the profound changes in management mechanism , and attached to the Internet the formation of the aggregate effect , greatly promoted the micro- content generation and dissemination. Content-based or structural value value value-generating micro- content , has now gradually seize the commanding heights of news reports . This article will study micro- content as a starting point to Sina microblogging news as a carrier platform application discussion . Major findings from the news , news production, news consumption process three aspects of news media discourse : Since the discovery of micro- content , producing not only brought the event to the public microblogging turn of events , it also brings the traditional media and microblogging great news interactive platform , while news consumption is to explore the kind of market-oriented business into the premise and leading to news to stimulate and boost consumption of micro- content development forms and characteristics . Through various aspects of the traditional model and emerging patterns contrast , the use of 2010 \methods , such as sports coverage means a major change to show the content will be reused micro Internet content revolution, revolutionary forms of communication the key points , as Internet content revolution core competitiveness.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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