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Wuhan Urban marketing of Government Behavior

Author: HuHuiZhen
Tutor: SunChunXia
School: Huazhong University of Science and Technology
Course: Administration
Keywords: City Marketing Government action Wuhan
CLC: F299.2
Type: Master's thesis
Year: 2011
Downloads: 81
Quote: 0
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Abstract


In the context of economic globalization , urbanization are accelerating . In the inner city , industrial environmental change , economic restructuring and technological innovation and other factors, making inter-city competition is becoming increasingly frequent and intense. \Marketing practice activities in the city , the city government as the city management of the main stakeholders in the city marketing is at the core position. Actively explore the marketing of the city government behave either rich city marketing content management functions in government , but also enrich the city marketing theory system. Wuhan city marketing in practice has made some achievements, but overall is still relatively backward state. This article from the perspective of government action against the city government functions and the coordinating role of marketing practices , and Wuhan as the research object , its city marketing process to explore government behavior analysis . In the main part of the thesis , generally in Wuhan city marketing profiles and government behavior in the city 's main performance marketing activities and inadequacies of the system analysis . Wuhan city marketing in the face of the lack of city marketing concepts and city marketing organization, lack of social participation and other issues, learn from other cities through marketing experience in the paper concludes should establish the scientific concept of city marketing , set up a special city marketing organization and so improve the administrative efficiency of city marketing governance recommendations . Main results of the paper is the use of new public management theory and the empirical study of Wuhan City , the city government 's behavior in the city were regularity marketing study and put forward countermeasures and suggestions microscopic , of the urgent need to improve the use of city marketing urban Competitiveness local governments have some reference value.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Municipal economic profiles of countries in the world cities > China
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