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Of Small Business Online Marketing Strategies

Author: LuoQing
Tutor: MaHuiMin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Small business Network Marketing Three -stage model
CLC: F276.3;F224
Type: Master's thesis
Year: 2011
Downloads: 418
Quote: 0
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Abstract


Internet as an everyday tool , its commercial value is rising , China's Internet economy will bring higher value. In next-generation network technology, information technology, marketing model based network marketing to the traditional business marketing , business operations tremendous and profound changes . China small number of enterprises , accounting for very large. The rapid development in China 's economic situation, the development of the Internet for small businesses is a new opportunity and challenge. In this paper, Chinese small business network marketing carried out some exploration and research , to the development of small enterprises in China to provide some reference help . Firstly, China's small enterprises , the China Internet Network Marketing related fields were clarified some of the content , and around which China made ??a summary of network marketing small business analysis , network marketing clarify the impact on small businesses , leads research topics and research paper significance. Chinese small businesses overall living environment is more complex, the market is extremely competitive, and the parties to the efforts to support small businesses is also very limited. However, the Chinese economy and the rapid development of Internet , but also to bring a variety of opportunities for small businesses . Small business internet marketing will become an important marketing strategy . We have for the most commonly used online marketing tools , means, methods for specific analysis. Small businesses proposed a three-stage model of network marketing , the initial early stage and mature stage of development and across phases . Three -stage model to help small businesses to better use online marketing tools . We use this model for a real case of a small business internet marketing analysis , for which the situation presents an internet marketing solution. Through this article , the authors hope to explore one suitable Chinese small businesses , viable internet marketing programs and strategies .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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