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Binzhou Agricultural Bank of the public business Marketing Strategy

Author: LiuShiJing
Tutor: WuZhaoLong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Agricultural Bank of China The public business Marketing Strategy
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 105
Quote: 0
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Abstract


China's accession to WTO, financial globalization, this \And the huge gap between foreign banks , so that the process of China's banking market, bumpy and difficult . Currently, social investment and financing channels has undergone tremendous changes , the interbank increasingly competitive spreads continued to narrow the space for public business to become profitable commercial banks commanding heights . I have been working in the Agricultural Bank of the public business have some knowledge , therefore , decided to put on the Binzhou Agricultural Bank of the public business of marketing research as a master's thesis topic, the marketing theory and practice of systematic research . With the full liberalization of the banking sector in 2006 , domestic and foreign banks in the battle for corporate customers will be fierce competition , the Agricultural Bank of Binzhou escape them . Binzhou Agricultural Bank of China has over a broad area , abundant capital and other advantages , but there are many problems , such as lack of customer-centric marketing concept , market segmentation and target market there is a deviation , differentiated marketing strategy has just started , it is difficult to form an effective marketing portfolio strategies. This article from the Agricultural Bank of Binzhou marketing aspects of the public business starting with a job analysis of the combination of practice and theory , empirical analysis and normative analysis , qualitative analysis and quantitative analysis methods , analysis of foreign advanced marketing concepts and domestic marketing practice course to Binzhou agricultural Bank, for example the commercial banks in corporate banking problems in the marketing process , analyzed , and the Agricultural Bank of Binzhou SWOT analysis conducted for the Agricultural Bank of the public business Binzhou marketing status quo put forward the corresponding countermeasures , namely marketing research conducted in full on the basis of market segmentation and target market , develop the overall marketing strategy, that full implementation of the intensive marketing strategies and differentiated marketing strategy, the ultimate in achieving safety, liquidity objectives based on the profitability goals.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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