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Veronika bag net business plan

Author: LiZhaoMing
Tutor: ChenMing
School: South China University of Technology
Course: Business Administration
Keywords: Veronika bag net Network Marketing Rapid response supply chain management
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 109
Quote: 0
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Abstract


This article is Daan company in order to implement the \The plan includes: Project Background, strategic analysis, and financial analysis business model describes several aspects. The article first introduces the development of the industry in recent years, bags, highlighted the plight of the majority of female consumers to buy bags of psychological demands and a wide range of market demand. Next, the main development of the industry currently affecting a large environmental factors, such as political, economic, social, technological and other analyzes and forecasts, followed by analysis of its impact on the industry, with industry veteran opinions as reference, data support the demand of the domestic online bag for a more accurate prediction. While the bag manufacturing industry conducted a careful analysis and comparison of the advantages and disadvantages of Daan company conducted an objective assessment, and finally concluded: \also have the ability to carry out the project. In the business model of choice, Daan company 18-28 year-old young women to target customers around their demands through direct sales online. The use of high-value products and personalized services to attract customers in the shortest possible time to increase market share; customized by conducting online business to better meet the needs of individual customers and profits; combined with customer relationship management system, and strive to in-depth understanding of customer needs and service them, rather than building long-term relationships, improve their brand loyalty, in order to achieve long-term business growth and profitability levels. Finally, the paper on the feasibility of the project carried out a detailed financial analysis expertise, and strive to figures speak by calculating financial indicators to assess the project's feasibility and profitability. This paper analyzes the process of argumentation integrated use of the PESTEL environment analysis, Porter's five forces competitive analysis, SWOT strategic analysis of the feasibility of the project has been demonstrated; and use STP positioning analysis, network marketing strategy of the project planning; in financial analysis used the internal rate of return, net present value analysis and other financial indicators of profitability of the project carried out a full demonstration, and finally concluded, Daan's \with high profitability and operability.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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