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Author: XiaShengNan
Tutor: YuMingYang
School: Huazhong University of Science and Technology
Course: Advertising and Public Relations
Keywords: Advertising Intends to theater performances Advertising that is intended to show
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 35
Quote: 0
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Abstract


The research background is: theoretically from the Social Dramatic Theory to study theoretical one kind of advertising is blank areas on advertising supplement ; same time, from the perspective of actual combat , advertising is concentrated portrayal of social life , thus the need for sociological Perspective. The main purpose of this research project is intended to show the advertising perspective for social studies content through theoretical arguments and case studies of empirical argumentation two angles Argument \advertising dollars theoretical system built on top of a new framework . The theoretical significance of this research mainly that it 's a whole new perspective on advertising contemplation , is the innovative advertising theory ; it uses social drama theory proposed the idea of advertising in the expansion of Social Dramatic Theory ; it social Dramatic essence of the theory of integration into the advertising operations of combat , is the integration of the two theoretical research. From the perspective of social practice , the argument put forward has two meanings: on the one hand combing clear in complex environments advertising campaign of three-dimensional, cross- oriented mode of operation , in order to guide a more scientific reality campaigns ; On the other hand , played a role in the advertising Zhengming . That is an extension of norms of social interaction , rather than stimulate consumer desire evil. This issue through the social drama theory proposed that the classical theory of sociological theory and advertising content and frame analysis, \and rationality . In this view of the subject on the basis of re- constructed with \

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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