Dissertation > Excellent graduate degree dissertation topics show

Brand-Building Strategy of Agricultural Products in Guangxi

Author: LanMinFen
Tutor: ZengYanHua
School: Guangxi University
Course: Agricultural Economics and Management
Keywords: Produce Brand building Guangxi
CLC: F323.5
Type: Master's thesis
Year: 2011
Downloads: 168
Quote: 0
Read: Download Dissertation

Abstract


Guangxi is a major agricultural province , abundant agricultural resources , has many praised the quality of agricultural products , but the visibility of agricultural products in the country lower . Establish the brand of agricultural products , and to expand the brand influence of agricultural products , the key to improve the competitiveness of agricultural products in Guangxi . In this paper, the theory of domestic and foreign brands and domestic agricultural products and brand building theory of the sort , and the definition of the brand characteristics of the elements of the brand , the brand connotation of agricultural products , brands classification of agricultural products , agricultural products brand building ( the main building particularity , quality and safety the importance of the brand concept of externalities ), defined the similarities and differences of agricultural products brands and regional brands . , Summed up the domestic agricultural products of the developed areas of brand building experience in the theoretical basis of the analysis of agricultural products brand building . Specific topic connotation based on the analysis of the status quo of of Guangxi agricultural products brand building , practice problems, come to the Guangxi agricultural brand building most prominent problem is the low level of agricultural brand . The status quo for the Guangxi agricultural products brand building , the Guangxi agricultural brand building environment conditions SWOT analysis , SWOT matrix has been of Guangxi agricultural products brand building . Take advantage of relatively low degree of Guangxi agricultural products brand the main problem into an entry point to the brand analysis conditions branding of agricultural products , and proposed to improve of Guangxi agricultural products brand building brand positioning strategy , brand design strategy , trademark design strategy , branding strategy and the implementation of the above strategy safeguards.

Related Dissertations

  1. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  2. University brand building strategy,G647
  3. Optimization Research on the Industrial Structure and Space Layout of Guangxi Beibu Gulf Economic Zone under the Perspective of Low-Carbon Economy,F205
  4. Study on the Development of Agricultural Processing Enterprises of Hanjiang District,F326.5
  5. \,H36
  6. Innovation Design of Products Oriented by Experience Value,J504
  7. WJH Logistics Distribution Model,F326.6
  8. The Problem and Solution: Perspectives of the Animation Industry in Guangxi,G124
  9. Electronic information industry in Guangxi Science and Technology Development Strategy,F426.63
  10. The Analysis of the Influential Factors of Guangxi Export Trade,F224
  11. Guangxi science and technology intermediary service institutions Policy Executive Power,F127
  12. A Study on Regional Economic Disrepancy about "Two Areas and One Region" of Guangxi,F127
  13. Guangxi Governance Structure of Farmer Cooperatives,F321.42
  14. The Research of Returned Migrant Workers’ Practical Technology Training in Guangxi Zhuang Autonomous Region,F323.6
  15. The Analysis on Financial Channels of Guangxi SMEs Based on Pecking Order Theory,F276.3
  16. CAFTA framework of cooperation between Guangxi and Vietnam Mode of Modern Logistics,F259.2
  17. Guangxi Financial Structure and Economic Growth,F832.7;F127
  18. Guangxi Beibu Gulf Economic Zone Business Development Bank of logistics finance,F252
  19. Agricultural research and sensory evaluation system implementation,TP311.52
  20. Professional agricultural e-commerce development of circulation market,F724.6

CLC: > Economic > Agricultural economy > China 's agricultural economy > Construction and development of agricultural economy > Production of agricultural commodities,agricultural labor productivity
© 2012 www.DissertationTopic.Net  Mobile