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Corporate Social Responsibilty: the Foundation of Food Enterprise’s Public Relations Practice in China

Author: ZhangZuoPei
Tutor: MaQiuFeng
School: Jinan University
Course: Communication
Keywords: Corporate Social Responsibility CSR Public Relations Food companies Food Safety Food crisis
CLC: F426.82
Type: Master's thesis
Year: 2011
Downloads: 437
Quote: 0
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Abstract


In recent years, China's food safety issues abound , many well-known food companies are also involved . In addition to the factors of environment laws and regulations of China 's food industry is not perfect , the lack of China's food corporate social responsibility can be described as the culprit of the food crisis . Since it arises is the existence of a social , public support to enterprises is the basis of enterprise survival and development , lack of food enterprises social responsibility practice of public relations activities not only help enterprises to establish a good relationship with the public , to reach public relations goal , but the enterprise will lose the trust of its public destruction of enterprises and public relations . The lack of corporate social responsibility practice of public relations resulting in food enterprises in China difficult. Modern public relations to social responsibility with particular emphasis has never been stopped , public relations and corporate social responsibility has been synchronized . The doctrine of \The Grunig clearly put forward the the PR core \Public relations and corporate social responsibility are inseparable from the close attention of the public interest , closely related to the success of corporate public relations with the public enterprises recognized , public relations is the object of the practice of public relations , corporate public relations practice of the content. Enterprises through the practice of public relations based on social responsibility to create a good public relations can create a virtuous cycle of sustainable development is conducive to business space for business operations . Corporate public relations to China's food problems caused by lack of social responsibility as an entry point to start from the main public face of China's food corporate public relations , of Corporations in the face of the consumer public and community public and enterprise development is closely related to these two public how the practice of public relations to corporate social responsibility .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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