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From the analysis of the text and audience factors Finance Media brand new building

Author: GuanNiNa
Tutor: LiMingJie
School: Guangxi University
Course: Journalism
Keywords: New financial newspaper Media brand Text Audience
CLC: G219.2-F
Type: Master's thesis
Year: 2011
Downloads: 66
Quote: 0
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Abstract


Around the year 2000, our country have created a new set of financial media, nearly 10 years, they with its unique content and the brand management idea set up their own brand of success, are very popular with readers. In this paper, the economic observer, the 21st century business herald ", "China business signs up for" the three copies of the new financial newspapers as samples, the selection of text and audience two factors, through the three newspapers between, between three major newspapers and our traditional caijing, three major newspapers and comparison between western caijing, which reflects the text of the three major new apers and audience characteristics. From contrast analysis between the identified in the process of brand characteristic construction, new financial media in China is in the text manipulation, audience positioning and marketing strategy practice of gain and loss. Most of the media brand research is carried out in accordance with the framework of brand knowledge, but because of the invisibility of brand characteristics, and ultimately difficult to implement to the media practice, leading to brand building and two phase media operation. In this paper, avoid big brands to learn overall architecture research, selection of media brand, the most important factors of text and audience in the construction of the lines, summed up the media in the brand construction of the actual marketing.the, how will the intangible brand construction is more feasible and practical.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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